Global advertising companies Leo Group and MacManus have today confirmed that they are to merge their operations, forming a giant, global advertising network. Provisionally called BDM, the merged group will command annual revenues of over $1.7 billion (£1.0 billion). As part of the deal, Asia’s largest advertising agency, Dentsu, will take around a 20% holding… Continue reading Leo Burnett And MacManus Form Global Advertising Giant
An advert for Dulux in which a woman snips a piece of material from a man’s anorak hood has lead to copycat actions by members of the public. The Independent Television Commission (ITC) received 158 complaints about the series of ads, some from victims who claim to have been “snipped” as a result of their… Continue reading “Snipping” Incidents Sparked By Ad
Yesterday evening’s Media Research Group (MRG) Evening Meeting tackled the issues of measuring audience data in the digital age. The first big step for BARB is to set up a system to measure digital television audiences. Beyond this, however, there are issues of TV and PC convergence, pay-per-view (PPV) and on-demand programming, as well as… Continue reading MRG Evening Meeting – Measuring Digital
The Electronic Telegraph has relaunched its student website – juiced.co.uk – to offer a ‘cleaner, crisper and more sophisticated site’. Juiced was originally launched two years ago as the online spin-off from the Daily Telegraph‘s student supplement, Juice.The new site offers an augmented selection of news, film, music, sport, fashion, travel and careers. The news… Continue reading Electronic Telegraph Relaunches Juiced Student Site
Channel Four has announced two new sponsorship deals, both negotiated by Drum PHD. Zoe Ball’s new music and entertainment show is to be sponsored by Wella, and a new combined gardening and cookery series will be sponsored by Seeds of Change.Right About Now begins broadcasting in an early evening slot from November 9. Presented by… Continue reading C4 Gains New Sponsorship Deals
Capital Radio surged 54p (5.3%) to close at 1,065p yesterday. The Group was boosted by the posting of strong figures from rival radio group, GWR yesterday (see GWR Announces Interim Profits Ahead Of Digital Launch). GWR also benefitted, closing up 16p at 462˝p yesterday.Telewest’s shares were lifted 11žp on the back of rumours that a… Continue reading Sharewatch
Shares in GWR were steady today at 446˝p as the radio group prepares to announce its interim results.Reuters continued to make gains after its recent spate of falls (see Sharewatch). Shares in the information group were up 14˝p to 580p.Shares in Pearson rose 22p to 1,389p after the media group poached ITV chief executive, Richard… Continue reading Sharewatch
Trinity Mirror has raided Virgin Net to recruit five senior staff to its ic24.co.uk internet service provider (see Mirror Launches New Free Net Access Portal). The appointments have been made by David Clarke, Trinity Mirror’s group managing director of new media, who left his post as CEO of Virgin Net in April to join ic24… Continue reading Trinity Mirror Poaches Virgin Net Staff For ic24
The latest national newspaper readership figures, released by the National Readership Survey (NRS) today, show the majority of titles shedding readers year on year. The national newspaper sector as a whole is down by 1.3 million readers (1.8%) across the papers listed here.The Express and Sunday Express are suffering the most, with readerships dropping by… Continue reading National Newspaper NRS Round-Up – September 1999
ITV took 31.2% of television viewing in the year to 30 September 1999, whilst BBC1’s share came in at 28.6%, according to figures just released by the Independent Television Commission (ITC). Channel 4’s share came in at 9.9%, just behind BBC2 with 10.9%. Channel 5 broke the five percent barrier with a 5.2% share of… Continue reading ITV Takes Majority Viewing Share In Last Year
