The Financial Times group is investing £7.5 million in the promotion of its ftyourmoney.com personal finance brand, the initial stage of which will be the largest one-week poster campaign ever in the UK.The consumer-focused finance website, which launched this week, yesterday began the campaign, which reaches 8,500 poster sites in the UK. This equates to… Continue reading FTYourMoney Gets £7.5m Poster Campaign
Maiden Outdoor has become the market leader in the shopping malls poster market after acquiring a further 16 contracts. Its portfolio for the sector now stands at 58 malls and includes nine of the top 20 UK malls in a market estimated to be worth £2 million.Shopping malls are increasingly becoming both the preferred retail… Continue reading Maiden Takes First Place In Shopping Malls Poster Market
The Ipsos-RSL Business Readership Survey is to extend to Latin America and then the US. The syndicated print survey is currently available in Europe as EBRS, in Asia as ABRS and in Japan as JBRS. It hopes to provide a one-stop shop for international marketers looking at the business elite, with data available by the… Continue reading Newsline Brief
Revenue Total terrestrial television revenue for December 1999 (including GMTV) came in at £185.8 million, according to agency estimates. Of this, the ITV Network’s slice was 6.6% lower than the same month last year; Channel 4’s revenue was up 1.9% and Channel 5 saw its ad revenue grew annually by 27.4% year on year in… Continue reading TV Market Round-Up – December 1999
Associated Newspapers lost its appeal to use the word Metro on the north-west edition of its free morning paper yesterday. The newspaper group is now subject to the findings of an interim ruling, held on Wednesday, which found it did not have the right to use the masthead in the city of Manchester.The group has… Continue reading Associated Loses Court Appeal Over Metro Title
Scottish Radio Holdings (SRH) has today taken a step towards expanding its businesses and writing off debt by issuing £75 million worth of new shares. Just under five and a half million new shares in the company have been placed at £14 each, increasing the group’s market capitalisation to over £450 million.SRH is planning to… Continue reading Scottish Radio Raises £75m Through Shares Issue
Media group EMAP has strengthened its new media portfolio this week with the arrangement of a strategic partnership with a US-based internet automotive company. Called Carparts.com, the site is to develop e-commerce systems to run across EMAP’s auto-related sites, whilst EMAP provides content for the Carparts site.As part of the deal EMAP is to take… Continue reading EMAP Partners Internet Auto Business
Film Four , the pay-TV film channel from Channel 4, has signed up over 250,000 subscribers by the end of December 1999. These figures are 100,000 ahead of the film channel’s projected target of 150,000 subscribers by the end of last year. After its strong launch in November 1998 (see Film Four On Air) and… Continue reading Film Four’s First Year Subscriber Figures Beat Targets
ITV is to embark on a venture to improve the measurement of ads’ effect on sales. Joining forces with Taylor Nelson Sofres (TNS), the £5 million venture will quadruple the size of its tvSpan panel, and more effectively measure the correlation between TV viewing and product purchases.In a project worth £5m over four years, Taylor… Continue reading ITV To Spend £5m On Research Into The Effects Of Ads
Greg Dyke, the incoming director general of the BBC, has announced today that he has sold his shares in media group Granada. Dyke has faced pressure to dispose of the holding following criticisms that it represents a conflict of interest.In a statement he said: “I have today disposed of my complete shareholding in Granada Plc.… Continue reading Dyke Disposes Of Granada Shares
