Following the previous ABC audit, the food magazine market continues its downward spiral in circulation in the Jan – Jun 1999 figures. Only 4 magazines, Somerfield Magzine, Sainsbury’s-The Magazine, Waitrose Food Illustrated and BBC Good Food, recorded any improvement in year-on-year comparisons. Six monthly comparisons paint an equally bleak picture with all but 2 magazines… Continue reading Food Magazines’ Circulation Decline Continues
Following the previous ABC audit, the food magazine market continues its downward spiral in circulation in the Jan – Jun 1999 figures. Only 3 magazines, Somerfield Magzine, Sainsbury’s-The Magazine and BBC Good Food, recorded any improvement in year-on-year comparisons. Six monthly comparisons paint an equally bleak picture with all but 2 magazines experiencing a drop… Continue reading Food Magazines’ Circulation Decline Continues
BSkyB has denied that it will withhold broadcasting rights to some sports events for OnDigital, like the Ryder Cup and UEFA Cup football, in response to being denied access to UEFA Champion’s League matches.When contacted by Newsline, a spokesperson reiterated a previous statement made by BSkyB chief executive Tony Ball stating it was ‘unfair that… Continue reading Sky Deny Threat To Withhold Sports Rights
Here is a full breakdown of each title’s performance in the latest ABC audit, by publisher. The titles lists are not entirely exhaustive as certain magazines may not have reported in the previous period or may not have been classed a consumer magazine. This list, therefore, is intended as a guide to the performance of… Continue reading January-June 1999 ABCs – Performance By Publisher
News International has created a new magazine division following its purchase of London News Property. News Magazine Holdings will be headed up by Matthew Watkins, the current ad manager for Times Newspapers Magazines.News International: 0171 782 6000
According to a survey conducted by Incorporated Society of British Advertisers (ISBA), advertisers are spending more of their money on media research to supplement existing research currently provided by the industry. 74% of the respondents stated that they were carrying out superstructural media research, with 62% regarding it as an ongoing investment.Some of the other… Continue reading ISBA Survey Shows Advertisers Want More Media Research
According to figures released by Radio Advertising Bureau, British Telecom was top radio advertiser for the April-June 1999 period. The telecommunications company spent £2.3m on adverts for their BT Highway, Reconnection and Chatterday brands. National Lottery organiser Camelot recorded 60% year-on-year increase in advertising spend, to take the second place spot. Third place went to… Continue reading BT Top Radio Advertiser For April-June
BBC One has unveiled details of its Autumn 1999 programme schedule. The channel promises rich and diverse dramas, mixed with new comedy and landmark science and factual programmes ‘not found on any other mainstream channel’.Highlights of the £195 million schedule include a trilogy of programmes focusing on the effect conflict has on people during this… Continue reading BBC Autumn Schedule Details
The Institute of Practitioners in Advertising (IPA), has submitted recommendations to the Office of Fair Trading (OFT) in response to its request for views on whether the 25% upper limit of total television ad expenditure should be maintained as the maximum for each sales house.Ray Kelly, chairman of the IPA Media Policy Group said: “We… Continue reading IPA Lobby For 25% Television Spend Limit To Stay
Following on from BSkyB’s announcement that it had signed up 1.21 million subscribers to it digital service (see Newsline), interest in the company has returned. BSkyB’s share price leapt 22p yesterday, an increase of 3.92%, to finish to the day at 583p.BSkyB has announced that the first interactive football match will be the game between… Continue reading Sharewatch
