Graham Hinton, the president of the Institute of Practitioners in Advertising (IPA), has announced that the Institute is to create two league tables for the advertising industry – one based on billings, the other on gross income.The IPA Council decided that billings alone does not give clients a satisfactory measure of an agency’s performance. It… Continue reading IPA Plans To Change Measurement Of Agency Performance
BMP DDB and Claydon Heeley International have announced the formation of a jointly-owned new marketing agency. The standalone company, Jones Mason Barton Antenen, is being formed by Nigel Jones, head of account planning at BMP, Edward Mason, MD at Claydon Heeley, Steve Barton a marketer from the US and Simon Antenen, creative director at BBH… Continue reading BMP And Claydon Heeley Launch Direct Agency
Pearson Television, a subsidiary of global media group Pearson, has taken a 10% stake in US online games producer E-Pub, which it claims will be worth £14 million.Under the deal, E-Pub will have two years to turn some of Pearson’s TV game shows into new electronic incarnations on its Uproar web site, said to be… Continue reading Pearson Goes For Online Games
Emap Metro’s new weekly entertainment magazine, Heat, has forged promotional deals with both NatWest and Virgin Megastore to drive up awareness of the new title when it goes on sale at the beginning of February (see Emap’s Project J Turns Up The Heat).The NatWest deal will see the bank mailing out copies of the title… Continue reading Heat Gets Promo Drive
David Gryn, head of communincations at magazine publisher Zone, is leaving the company to set up a new marketing consultancy called wg marketing. Lyn Winter, formerly head of advertising trade marketing at MTV Europe will join Gryn as a founding partner in the new venture. Express Newspapers has secured a sponsorship deal between its Scottish… Continue reading Newsline Brief
Home use of the internet has doubled over the last twelve months and a quarter of these users have used the Net to buy a product or service online. These are the findings of a new report released by Continental Research today.During 1998 the size of the UK’s market in home internet use has grown… Continue reading Home Internet Use Doubles In One Year
The Radio Authority (RA) has decided that Radio Limerick 95 FM is not fit to continue to hold its broadcasting licence. The RA believes that the station, run by Radio Limerick One, is complicit with the illegal terrestrial re-broadcasting of its satellite signal to Limerick, Ireland.In 1997 the Independent Radio and Television Commission (IRTC) of… Continue reading Radio Limerick Deemed Unfit To Hold Licence By RA
United News & Media’s global newswire service, PR Newswire (PRN), has acquired NEWSdesk International, a UK-based company which distributes corporate news via the Internet to journalists specialising in the high-tech market. Vauxhall Omega is to sponsor Classic FM’s ‘Smooth Classics At Seven’ for the second year running. The programme reaches 1.4 million adults every week.… Continue reading Newsline Brief
An advertisement for the first edition of a six-part photography supplement to be featured in the Sunday Times resulted in 140 complaints to the Advertising Standards Authority (ASA).The ad, placed in the Times, was promoting a series called Heavenly Bodies which featured the photographs of Terry O’Neill. The photo in the advertisement, taken from O’Neill’s… Continue reading Sunday Times Supplement Ad Branded ‘Tasteless, Provocative And Blasphemous’
The Newspaper Society (NS) has appointed ad agency BDH TBWA to handle its £3 million marketing campaign. BDH’s brief will be to drive up the share of national advertising in the regional and local press. The objectives for the campaign were first outlined by the Society almost a year ago (see Regional Press Unite To… Continue reading Newspaper Society Appoints BDH TBWA To £3m Marketing Account
