The ITC’s latest report states that complaints were upheld against seven adverts broadcast in January 1999Thirty viewers reported that they were unable to take advantage of Leo Burnett’s “Buy one get one free” Big Mac promotion, because restaurants had run out of stock. The complaints were rejected, as the ITC ruled that McDonald’s could not… Continue reading ITC Fields Advert Complaints
Scottish Radio Holdings (SRH) has today announced the acquisition of Scottish-based outdoor advertising contractor, Trainer Outdoor Advertising for £27.5 million. This represents SRH’s first development into the outdoor advertising industry which is currently enjoying a period of strong growth.SRH is planning to inject money into Trainer in order to expand the former’s cross-media offering to… Continue reading Scottish Radio Moves Into Outdoor With £27.5m Trainer Acquisition
The first full year since the acquisition of Grampian Television by Scottish Media Group (SMG) (see Scottish Media Soars On Merger Talk) has seen the latter’s broadcasting turnover increase by 15% to £115.8 million in the year ended 31 December 1998. Year on year ad revenue grew by 6% for Grampian and 3% for SMG’s… Continue reading Grampian Acquisition Grows SMG Ad Revenues
Following on the wheels of the newly acquired Maximum Mountain Bike (see Cabal Communications Buys Maximum Mountain Bike), the recently formed Cabal Communications have continued to spread their wings with the launch of Procycling – an “intelligent, exciting, behind-the-scenes insight” promises Cabal Communications MD, Andy Sutcliffe, – ” into the professional cycling world.”Front Cover –… Continue reading First Issue Review – Procycling
United News & Media, which reported slight growth in its financial results on Friday (see Newsline), rose 22p to 653p by the close of trading last week.Pearson, which sold off its financial data arm, Extel, towards the end of last month (see Newsline), climbed 35p to 1401p on Friday. The Group releases its annual financial… Continue reading Sharewatch
Monday Scottish Media Group releases its annual financial results today; details to follow on Newsline.A review of Cabal Communication’s new cyclists’ magazine, Pro Cycling, will be available shortly.Tuesday A look at the overnight viewing figures for the ITV Network’s new evening schedule will be available. The performance of Monday’s edition of Kavanagh QC will be… Continue reading The Week Ahead
Atlantic 252 has unveiled a new logo and advertising campaign in an on-going attempt to reposition itself. Last year, the national station acquired a new programme director in the form of David Dunne, who was previously head of music at MTV (see Newsline).The station decided it wanted to reposition itself in order to appeal to… Continue reading Atlantic 252 Launches New Identity
Channel 4’s much heralded interview with former White House intern Monica Lewinsky did not go down too well with the viewing public. Although viewing increased for the duration of the programme, according to unofficial overnight figures the peak audience was only around 3.17 million. The average audience for the hour long programme fell between 2.4… Continue reading Monica Proves To Be An Anti-Climax For Channel 4
The Mirror Group, which yesterday announced pre-tax profits of £100 million (see Newsline), rose only 1p by the close of trading yesterdayEmap gained 58p on its share price, which rose to 1418p. The group’s new weekly entertainment title, Heat, is fulfilling the publisher’s circulation plans (see Newsline).United News and Media lost 14˝p from its share… Continue reading Sharewatch
