Trinity has said that it is no longer in merger negotiations with Mirror Group (see Mirror Shares Jump On Takeover Talk). Whilst the talks were only at an exploratory stage, it is believed that Trinity did not wish to compete with Axel Springer for control of the group.Mirror Group has said that it will make… Continue reading Trinity Pulls Out Of Mirror Talks
The ITC has published a consultation document on local television advertising rules which aims to allow the broadcast of programme-length ads.The ITC wants to use airtime currently allocated for teleshopping to broadcast the ads and the move would not increase the overall amount of commercial airtime available to these local TV services.The move is in… Continue reading ITC Consults On Programme-Length Ads
Contrary to data published in the IPA’s Trends in Television report (see TV Viewing Falls), ITV says that it never set quarterly or even yearly peak time viewing share lead targets over BBC1.According to the IPA, ITV had set a peak time share lead of 6.4% over BBC1 for each quarter up to the year… Continue reading ITV Clarifies Targets
New Woman magazine has claimed the Comag Consumer Magazine of the Year award in this year’s PPA Magazines ’98 Awards. The Emap Elan title was given the award following a dramatic turnaround from falling sales and lack of editorial clarity into an increase in sales of 24% a year and a sharper editorial focus. At… Continue reading New Woman Wins Consumer Mag Of The Year At PPA Awards
The latest IPA Trends In TV report shows that average daily viewing for the first quarter of 1998 was slightly down year on year, from 3.89 hours to 3.84 hours.Terrestrial channels’ share of total viewing was also down as the share taken by the non-terrestrial channels continues to grow. ITV’s consolidated all homes viewing share… Continue reading TV Viewing Falls
The European Parliament’s vote in favour of the Directive banning all tobacco advertising and sponsorship has caused protests from across many sectors of the EU’s media industry. Print media trade bodies have denounced the ban as being anti-democratic and illegal. There was a heated and lengthy debate in the European Parliament in Strasbourg before the… Continue reading EU: EP approves ad ban
The ITC today announced that it had formally awarded a digital TV licence to SDN, a jointly owned company in which NTL, S4C and United News & Media hold equal shares.The ITC had previously said that it would award a licence to SDN (formally S4C Digital Networks, see UNM Seeks New Route To Digital TV)… Continue reading ITC Grants Digital Licence To SDN
The Newspaper Publishers Association has approved the new NRS test questionnaire for newspaper supplements(see NPA NRS Analysis Due Tomorrow) and the methodology will be extended to the whole sample from July 1 1998.The IPA has welcomed the NPA’s decision, saying: “The IPA strongly supports the continuation of the NRS being the single joint industry provider… Continue reading NPA Approves NRS Changes
The European Commission has finally agreed that genetically modified food will only have to be labelled as such when the presence of GMOs is proven, and has thus dropped its previous requirement that such foods should carry “may contain” labelling when it is unclear if they contain GMOs.
World Cup sponsors will have to significantly increase their marketing effort if they are to maximise brand awareness amongst consumers, says the Chartered Institute of Marketing.Despite the World Cup being one of the most high profile events this year, it appears that only Coca Cola has seen any early impact of its sponsorship of the… Continue reading World Cup Sponsors Have To Work Hard For Impact, Report Says
