Just under a fifth of radio listening takes place in-car according to new research published by the Radio Advertising Bureau (RAB). The RAJAR Insight study also found that the in-car audience is disproportionately likely to be male, middle-aged and upmarket.The survey was compiled by the RAB by drawing on RAJAR data as well as a… Continue reading One Fifth Of Radio Listening Is In-Car
The Advertising Association has released its 1998 Regional Marketing Pocket Book: a pool of demographic and statistical data on Britain’s regional differences.Information from the book can show, for example, that DIY is most common in Yorkshire and Humberside and that Northern men are the most prolific drinkers of alcohol.The book is published by NTC Publications… Continue reading 1998 Regional Marketing Pocket Book Published
ITV has announced that Boddingtons is to sponsor Carlton’s new Skinner and Baddiel series, Fantasy World Cup Live, which ITV describes as a major element of the Network’s World Cup programming. The deal represents Boddingtons’ first broadcast sponsorship.Fantasy World Cup Live is to be broadcast at 10:40pm daily across the ITV Network throughout the duration… Continue reading Boddingtons Clinches First Broadcast Sponsorship Deal
It is believed that Mirror Group has received a number of ‘attractive’ takeover offers since the bid intentions which were announced by German publisher Axel Springer just over two weeks ago (see Mirror Group Awaits Springer Bid).Since its announcement Springer has remained silent, although the bid it is likely to make will probably be around… Continue reading Mirror Group Examines New Proposals
Asda supermarkets has signed a three-part sponsorship deal with Talk Radio worth £100,000. The deal will see Asda broadcasting ‘live’ commercials around Talk’s World Cup ’98 coverage.The ad copy for these commercials will be written to reflect the results of the matches which they follow. Also, Asda Magazine will be running a full page ad… Continue reading Talk Radio’s World Cup Teams Up With Asda
The Radio Authority has awarded three new small-scale local licences in the Leicestershire and Rutland areas. After considering applications from eight parties, the Authority decided to award the licences to the following groups: Fosseway Radio Ltd. (Andrew Carter, 01455 614 151): a truly local radio service for South-West Leicestershire, including the market towns of Hinckley… Continue reading RA Awards 3 Small-Scale Local Radio Licences
Brewing giant Bass is to place promotional ads for its new World Cup Hooper’s Hooch drink – called Hoo LaLa – in The Word’s regional daily press.The campaign was placed by BBJ Media which says that it has used The Word titles successfully for many other retail brands.The Word handles sales for 64 regional titles… Continue reading Bass Uses The Word To Promote World Cup Hooch
Saatchi & Saatchi has today announced that it is selling its US marketing and communications business Siegel & Gale Inc. for £20.4 million.The company and its subsidiary, Siegel & Gale Ltd., is to be sold to a new company, founded for the purpose of this transaction, comrising third party investors and the management of Siegel… Continue reading Saatchi & Saatchi Sells Marketing Group
The strike planned for tomorrow by the BBC technicians’ union Bectu has been called off whilst talks continue with the conciliation service, Acas. At the end of last week Bectu threatened the BBC with a possible disruption to World Cup coverage (see BBC Strikes Could Hit World Cup).Bectu is organising the strikes in protest to… Continue reading BBC Strike Called Off
The Radio Authority has received 14 applications for the new Independent Local Radio licences within the Solent/Mid-Hants area. The Authority expects to make avaialble four FM frequencies in the area although it will increase this number if it believs this would be justified.The applicants are: Central Hampshire Radio Ltd. (Bob Kennedy, 01264 720275): a broadly… Continue reading 14 Apply For Solent/Mid Hants Radio Licences
