Head of advertising at Channel 5, Polly Chochrane, has been poached by Channel 4 to fill its newly-created controller of marketing post. She will coordinate Channel 4’s digital services marketing, as well as on and off-air advertising and promotions.Cochrane has been with Channel 5 since its launch and previously worked at the Guardian Media Group.Channel… Continue reading C5’s Head Of Advertising Moves To C4
The total quality market saw an overall fall in circulation for November-April 1998 of 1.3% year on year to 5.742 million. The Independent again suffered badly, with a fall of 12% though the Observer was close behind in terms of losses with a drop of 9%. Only the FT put in a strong performance, seeing… Continue reading National Newspaper Round-Up – April
GWR group director of sales and marketing Simon Ward is predicting a bumper month for commercial radio during the World Cup tournament. He says that advertisers will increase radio spend in “the face of disrupted TV schedules, unpredictable TV pricing and audience confusion.”Ward adds: “All the indications are there for a very good month, particularly… Continue reading GWR Chief Predicts Bumper Month For Radio
Carlton Communications today announced financial results for the six months to 31 March which show a rise in pre-tax profits (excluding digital TV) of 8% to £171.9 million. Including digital TV’s losses of £6.2m, pre-tax profits were up 4% year on year. Turnover increased 3% to £920.6m.Turnover in Carlton’s television business rose by £7m to… Continue reading Carlton Sees Profits Rise
Quality Market The total quality market saw an overall fall in circulation for November-April 1998 of 1.3% year on year to 5.742 million. The Independent again suffered badly, with a fall of 12% to 225,413 though the Observer was close behind in terms of losses with a drop of 9% to 417,009.Only the FT put… Continue reading National Newspaper Round-Up – April
ITV claimed only four awards at last night’s Bafta awards ceremony whilst the two BBC terrestrial channels picked up most of the others.Whilst ITV won awards for A Touch of Frost (the important viewers’ award) and the Southbank Show, No Child of Mine and Roger Cook, BBC2 did particularly well on the comedy front. The… Continue reading BBC Outdoes ITV At Bafta Awards
The ITC has said that the debate over technological standards for accessing digital TV services must be driven by what consumers want rather than what technology can deliver. The comments were made in reply to the EU Green Paper on the Convergence of Telecommunications, Media and Information Technology. The Commission also doubts whether a Euro-level… Continue reading ITC Says Consumers Will Set The Pace Of Digital Convergence
Local newspaper publisher Newsquest today announced pre-tax profits of £17.3 million for the three months to April 5, up from £9m the previous year. Turnover rose from £71m to £79.5m.Classified ad revenue rose from £40.5m to £45.8m while display ad revenue went up from £18.8m to £19m. Circulation revenue rose from £10m to £10.1m.Newsquest yesterday… Continue reading Newsquest Almost Doubles Profits
The April Retail Prices Index was announced this morning as 162.6, an increase of 1.1% on the previous month and a rise of 4.0% on April 1997.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
A new magazine devoted to Jaguar cars has been launched. Jaguar Monthly is published by Kelsey Publishing, which also produces Car Mechanics and Custom Car , and is edited by Gordon Wright.Kelsey Publishing: 0181 441 9500
