Some sports sector titles audit their circulations yearly, whilst the rest are six monthly. Looking firstly at the yearly audits (the periods Jan-Dec 1996 to Jan-Dec 1997), the biggest change is a large drop in circulation for Coarse Angling. This title lost just over 17% of its circulation year on year, taking its figure to… Continue reading July-December 1997 ABCs – General Sport
Consumer interactive services markets in the UK will be transformed by the advent of digital TV, but the Internet will also be unrecognisable by 2002, according to a new report from Datamonitor, Consumer Interactive Services in the UK.The report says that interactive services will be the major differentiator in the digital TV markets. For example,… Continue reading Interactive Services To Be Revolutionised By 2002
IPC’s Circulation Department is planning to merge with the MarketForce Account Management team to create a new department at Tottenham Court Road.It will be headed by David Greene, who is appointed circulation marketing director from March 1. Currently IPC’s circulation director, Greene will join the MarketForce board and will take responsibility for the development of… Continue reading IPC And MarketForce Announce Merger
With the exception of Auto Trader the motoring magazines were fortunate enough not to suffer much with year on year losses being recorded. It was mostly good news for this sector. Significantly, where Auto Trader lost out Exchange & Mart (rising by 20.43%) and Auto Express (up 23.97%) made large gains. Title Jul 96 –… Continue reading July-December 1997 ABCs – Motoring Sector
ITV has won exclusive highlight rights to the England v Sweden away football match, which is part of the qualifying stages to the Euro 2000 competition.This is in addition to highlight rights for the four England home matches in the qualifying stages – against Poland, Sweden, Bulgaria and Luxembourg.ITV will also show highlights of England’s… Continue reading ITV Adds To England Highlight Rights
Most of the titles in this sector have experienced a drop in circulation compared to the same period in the previous year. The European Championship probably helped boost figures back in 1996 and with the World Cup just around the corner the next few months will probably see a pick up in circulation for the… Continue reading July – December 1997 ABCs- Football Magazine Sector
The Adscene group of newspapers has joined as a full member of the Newspaper Society. One of the few remaining newspaper groups outside full membership, Adscene is the 15th largest regional press publisher in the UK. It is already a member of the NS’s commercial arm, NS Marketing.Subscribers can access the Press database by selecting… Continue reading Adscene Joins NS
The men’s lifestyle sector again performed very well, with almost all the titles showing good increases. Again Loaded and FHM were very successful, showing year on year increases of 37% and 76% respectively. Title Jul 96 – Dec 96 Jul 97 – Dec 97 Actual Change % Change Arena 86,850 86,922 72 0.08 Bizarre n/a… Continue reading July-December 1997 ABCs – Men’s Lifestyle Sector
The computer market proved itself to be one of growth with many titles seeing exceptional year on year increases in sales.Notable among these were the Playstation and Nintendo 64 titles, despite the plethora of new magazines launching into this area. The Official Playstation Magazine, from Future, proved a great success with a massive 156% year… Continue reading July – December 1997 ABCs – Computer Magazine Sector
Howell Henry Chaldecott Lury has been identified as the best profit making company in the ad industry, according to a report by Plimsoll. With a pre-tax profit margin of 14.9% HHCL was closely followed by Maiden Outdoor with a 14.8% profit margin and S R Communications with a 13.8% margin.The Plimsoll Portfolio Analysis also points… Continue reading HHCL Is ‘Best Profit Making’ Agency, According To Report
