Eastenders has now been driven to try and match the depth of trauma that the residents of Weatherfield have been wallowing in for the past couple of weeks. Sanjay is the first victim, having seemingly ‘disposed’ of his pint-sized peril of a wife Gita. The police in Eastenders are pathetically unrealistic, all with the very… Continue reading TV Viewing Summary W/E 25/01/98
Reebok has announced a deal to sponsor MTV ‘s Dancefloor Chart programme.The initial tie-up will last until the end of 1998 and will incorporate on-air sponsorship, a spot advertising campaign, in-store association, profiles of Reebok athletes on MTV, and a Reebok presence on the MTV website.Subscribers can access the Sponsorship database by selecting “Sponsorship” from… Continue reading Reebok To Sponsor MTV Show
The Daily Mail is running a direct marketing campaign alongside its current TV promotion in order to attract ABC1 women to the newspaper.The below-the-line campaign offers vouchers and an edition of the Diana: The Untold Story partwork currently being included with the main paper. The promotion is targeting nearly 500,000 women earning more than £30,000… Continue reading Daily Mail Push To Attract ABC1 Women
Electronic publishers and creative designers On Demand Information (ODI) suspended trading in its shares on Monday 2 February as the group was unable to publish its annual financial results due to discussions with potential buyers.ODI announced on 29 August 1997 that its was seeking offers for the group and had intended to sell the company… Continue reading On Demand Information Suspends Shares Awaiting Sale
A questionnaire distributed by the Radio Advertising Bureau (RAB) to a number of marketing directors and advertisers has found that they wish to increase spend on commercial radio in 1998.63% of the delegates at the Marketing Forum ’97 said they planned to increase their spend on radio advertising.The average annual marketing budget of these delegates… Continue reading Advertisers To Spend More On Commercial Radio In 1998
The Independent has launched Travel Online, a website guide to travel news and information featuring archived material from The Independent and The Independent On Sunday.The site, at http://www.independent.co.uk/travel, is produced in collaboration with Glenfiddich’s Guide of Guides, the online travel resource created by Brann Interactive. The Guide of Guides can be found at http://www.glenfiddich.com.Glenfiddich Marketing:… Continue reading Independent Launches Travel Website
Future Publishing is revamping T3 for its March issue, which goes on sale on 12 February. The title is to receive an investment boost and will become bigger in size, going to super A4 size, with an increase in pagination, from around 116pp to 156pp.The increase in size is accompanied by a drop in cover… Continue reading New Look For T3 Magazine
A new ITC report called Television: The Public’s View 1997, shows that the nation’s television viewing habits are slow to change as many viewing statistics remain very similar to the 1996 survey.87% continue to watch television at some point every day in an average week, and the average amount watched remains 26 hours a week.… Continue reading Channel 5 Turns Out Better Than Expected
The weekly reach of All BBC stations dropped by 1.9% to 26.58 million while All Commercial’s reach increased by 1.9% to 28.408 million. Meanwhile, BBC’s Network Radio’s reach fell by 3.5% to 22.949 million.Q4 1997 Weekly Reach (000’s) Comparisons Station Q4 1996 Q4 1997 % Change All BBC 27,103 26,580 -1.9 All BBC Network Radio… Continue reading Q4 RAJAR – National Stations
Although the Q4 Rajar results have shown an overall increase in radio listening, there have been some notable successes and failures in the local commercial stations market.A particular success in terms of average weekly reach (‘000s) was Classic Gold 1431/1485 which increased its weekly reach by 33.3% from 36,000 to 48,000 year on year. The… Continue reading Q4 Rajar Summary – Local Commercial Stations
