http://www.rajar.co.ukA source of radio audience data for media planners, advertisers and agencies is now available on the internet, with the launch of the Electronic RAJAR site. The site contains both current and archived data and has been designed and developed by MediaTel Limited on behalf of the Radio Advertising Bureau.There are four main elements to… Continue reading Electronic RAJAR Is Launched On The Internet
Microsoft has announced that BT will be the internet service provider for the UK trials of WebTV, the service which will allow people to access the internet via their TV sets.The trial, to begin later this month, will involve a cross section of UK households and will aim to gain technical, marketing and operational knowledge… Continue reading Microsoft To Trial WebTV With BT
More O’Ferrall, a division of outdoor advertiser More Group, has bought all 127 of Postermobile’s 96-sheet sites. This adds to More O’Ferrall’s existing Greater London billboard sites. Postermobile is left to concentrate on its 48-sheet sites.More Group was recently bought out by US media conglomerate Clear Channel Communications (subscribers see Surprise Takeover Of More Group… Continue reading More O’Ferrall Acquires Postermobile Outdoor Sites
There was very little year on year change among most paid-for regional titles for this period. Overall for July-December 1997 there were 8.883 million copies sold, up 0.21% on the previous year.Among the top ten paid-for titles in the UK by circulation, the daily Manchester Evening News showed the biggest increase with a rise of… Continue reading Regional ABCs – Paid-For Titles July – December 1997
The Observer will be running a series of exclusive extracts from Nick Hornby’s much anticipated new novel About A Boy. It will begin in next Sunday’s edition of the Observer‘s Life magazine.To complement the serialisation, the Observer is giving readers the opportunity to buy the novel off the page at the discounted price of £12.99… Continue reading Observer To Run Novel Serialisation
ABC //electronic has issued Soccernet (http://www.soccernet.com) with its first electronic audit certificate. The website recorded 7,863,846 page impressions for the period 15 November to 14 December 1997.The site is published by Associated Newspapers’ new media division, Associated New Media and offers coverage of football from around the world.Soccernet editor, Greg Hadfield says: “We are experiencing… Continue reading Soccernet Achieves Almost 8 Million Impressions
Not all regional free titles have reported VFD figures for the period Jul 97 – Dec 97; they have been discounted in this analysis. The London-based Informer Series has achieved the highest circulation of all the regional free titles in this period, recording a VFD figure of 484,131. However, this represents a fall of 2.6%… Continue reading Regional VFDs – Free Titles July – December 1997
Channel 4’s US comedy series Frasier is to be sponsored by Ericsson in a deal worth around £500,000. The deal represents Ericsson’s first sponsorship contract.The association begins on 27 March and will run until 19 June. The same sponsorship will then run on the repeat showing of the series which is to be broadcast this… Continue reading Ericsson To Sponsor Frasier
Claire Blizard, currently group advertisement manager for IPC Magazines’ photography and angling titles has been promoted to advertisement sales controller for the company’s angling, gardening and photography titles. She will report to head of sales Kevin Attridge.This move brings together all the joint display and classified teams and effects the following changes: Sam Finlay, currently… Continue reading Management Changes At IPC Magazines
The quality national newspaper market showed a small growth in circulation of 1.3% year on year to 5.87 million. While most titles showed increases on the previous year, the FT and the Sunday Telegraph were the only newspapers to show substantial rises for September-February, with sales increases of 12.2% and 5.4% respectively. The Independent and… Continue reading National Newspaper Round-Up – February
