Emap On Air, Emap’s broadcast sales and marketing company, has launched a major sales initiative for consumer brands called “Pure Magic”.The new sales push will run across Emap’s Magic stations and is designed for national advertisers targeting an audience of 30-40 year olds, especially women, who have previously “fallen between” the FM and AM station… Continue reading Emap Launches New Sales Initiative
There is still no hope of a cure for Sunday Business , the newspaper which seems to be suffering a slow and painful death. The paper has now not published for two consecutive Sundays and it is unlikely to go to print this weekend. The paper was unavailable for comment, but its only hope of… Continue reading Still Not Open For Business On Sunday
Since its relaunch on 13 June this year, The Economist‘s web-site has been receiving between 500 and 1000 new registrations a day, according to figures from the magazine.The Economist: 0171 830 7000
A leaked BBC report Reflecting The World has found that 10 million British people have no interest in foreign culture programmes. Using popular star presenters is the only way this large chunk of the UK population will be tempted to turn-on to programmes set overseas. The report claims that names like Chris Evans and Vic… Continue reading Personality Required For Foreign Programmes
The Big Issue is now 6 years old and was desperately in need of this revamp. The novelty-buy has worn-off, and people want to get more than a warm charitable feeling when they hand over their money to the street-vendors. The cover-design has been sharpened-up, it is now more prominent and it is hoped that… Continue reading Review – Revamped Big Issue
FutureNet , the web-site run by Pearson New Entertainment, has had its first ABC audit; 1,042,000 page impressions were made during June 1997.MusiciansNet and GamesNet are currently the most popular sites under the FutureNet umbrella. Next month, FoodNet is added to the mix of sites, this will cover everything from recipes to restaurant reviews.Pearson: 0171… Continue reading Future Nets Audit
United News & Media are in discussions with S4C to take a 30% stake its new digital TV company S4C Digital Networks (SDN).SDN was yesterday awarded the digital terrestrial Multiplex A licence, though the ITC stressed that this was conditional on the broadcaster finding another stakeholder in order to strengthen its financial position.United would have… Continue reading UNM Seeks New Route To Digital TV
Agency estimates put the combined ITV/C4 revenue for June at £184.2m, which is down 3% year on year, while Channel 5 brought in £9.7m which is an unwelcome fall from May’s figure of £11m. ITV’s revenue was put at £140.2m, down 4.8%, while C4’s was £44m, up 3.1%. The revenue ratio between ITV/C4 was 76:24.… Continue reading TV Revenue – June
BSkyB is reported to have paid a hefty figure to renew its contract of the Premier League.Analysts are predicting that Sky Sports will lose around £4.5 million next year as a result of this deal. Although football does drive subscription, so the investment may only be a temporary loss-maker.
