Granada Group this morning announced six month financial results to March 1997 which show that pre-tax profits have risen 33% to £243 million while turnover increased 34% to £2.03 billion.Among the Group’s interests its media activities produced profits of £89.3m, which is up 13% on last year. This puts media third among Granada’s four interest… Continue reading Granada Profits Rise 33%
This was the message that dozens of people received on a mailshot from Empire Stores. The Advertising Standards Authority has upheld a complaint regarding what it saw as dishonest and misleading information. The ASA considered that although the true nature of the draw was clear from the rules, the rest of the mailing implied that… Continue reading Win £30,000 Now
ITV was the most highly honoured British broadcaster at Promax, the international electronic marketing and promotion festival held in Chicago last week.Central’s CITV promotions won both the gold and the silver award in the Promotional Animation category, while the company’s Presentation Kit won a second silver in the same section. Central also won gold for… Continue reading ITV Wins Promo Awards
Simon Ward, an executive director of GWR, will head up the group’s new radio sales house. The radio group today revealed it would be setting up its own sales outfit as it announced annual financial results (see GWR Hits £11m Profit).Ward will be supported by Duncan George who becomes sales director. George was previously sales… Continue reading Ward To Head Up GWR Sales House
At this year’s European Advertising Effectiveness Symposium in Paris on the 26th-27th of this month, John Philip Jones of the University of Syracuse will present accounts of two important developments in the US which could have significant implications for the European advertising industry.Jones claims that studies conducted in the States indicate that the waste of… Continue reading John Philip Jones Set To Cause Stir At Conference
ITV’s primetime drama Bodyguards captured a consolidated audience of 7.106 million, a TRV of 13, on Thursday 15th May. On other channels at the same time (9pm) were Dispatches (C4, 2 TVRs), Competition (C5, 1 TVR), Sportsnight (BBC1, 12 TVRs) and Place for Annie (BBC2 5 TVRs).Advertisers in Bodyguards’ two centre breaks were Vauxhall Corsa,… Continue reading Programme Analysis: Bodyguards W/E 18/05/97
At its Council meeting last week, the IPA elected Cheetham Bell and Target Direct Marketing into its membership. This brings the total number of IPA member-agencies to 214.IPA: 0171 235 7020http://www.ipa.co.uk/
Granada this morning confirmed that it is in talks with Yorkshire Tyne-Tees Television regarding a complete buyout of its neighbouring broadcaster. Further details will appear on Newsline shortly.
Advanced Techniques Group Worldwide was opened as an independent company, under the J. Walter Thompson umbrella, in March. Yet, the company has already conducted an immense amount of valuable research and has broken even on its first year’s cost provision.It is no wonder then that James Walker, media development director of the research company, is… Continue reading Interview – James Walker,Joint Managing Director, Advanced
Techniques Group Worldwide
Granada this morning confirmed that it is in talks with Yorkshire Tyne-Tees Television regarding a complete buyout of its neighbouring broadcaster.A statement from Granada said: “The boards confirm that they are in preliminary discussions regarding an offer by Granada for all the share capital of Yorkshire not already owned by Granada, which would have a… Continue reading Granada Confirms YTTV Interest
