BBC1’s Lottery show on Saturday evening recorded its lowest ever audience, according to unofficial overnight data. The programme was watched by 6.2m, giving it a 31% audience share. This compares to ITV’s 8.8m, or 43% share, for the final of Stars in their Eyes. The Lottery broadcast normally gets an audience of around 11 million.… Continue reading Lottery Viewing Plummets
Grampian and STV have confirmed that they are merging in a £105 million deal. STV’s parent company, Scottish Media, will instigate the merger through a bid for Grampian. The offer values Grampian shares at £3.20The two TV companies began merger talks last week *Scottish Media Soars On Merger Talk.*Subscribers onlyGrampian: 01224 846846Scottish Media: 0141 300… Continue reading STV And Grampian Merge
(Updated at 12:27pm)Grampian and STV have confirmed that they are merging in a £105 million deal. STV’s parent company, Scottish Media, will instigate the merger through a bid for Grampian. The offer values Grampian shares at £3.20The two regional services will both maintain their separate branding which is seen by Scottish as “a great strength.”… Continue reading STV And Grampian Merge
IPC Southbank has appointed Janet Meadowcroft as publisher of Options and Womans Journal . Meadowcroft joins IPC from Future where she was group publisher of the women’s interest division and managed the exhibition’s department.IPC Southbank: 0171 261 5261
Cadbury announced that it is extending its sponsorship of Coronation Street for another year at today’s ITV Sponsorship ’97 conference. Speaking at the conference, Richard Frost, Cadbury’s sponsorship negotiator, said: “We have enjoyed a fantastic response to our first venture in broadcast sponsorship, with an unrivalled 94% awareness level of the Cadbury association. Independent research… Continue reading Cadbury Stay On The Street
Marie Claire has launched its 26th edition in South Africa. The title is published in Johannesburg, under licence with Perskor Group.Marie Claire International: 33 1 41 46 88 65
Today’s ITV Sponsorship ’97 conference revealed the latest findings from ITV Sponsorship’s on-going tracking study. The research, conducted by Millward Brown International, covers over 50 ITV Network sponsorship deals on screen after April 1995. For the first time, the research has shown that sponsorship is as effective as spot advertising in generating TV presence for… Continue reading It’s Official, Sponsorship Works
Sponsorship showcasing is still a new type of communication in our specialist field with relatively few examples. We, therefore, feel it’s an area of great potential and ripe for being exploited. In the recent past, we have had Themed Movie Packages such as Monday and Saturday Night Adventure Movies with LYNX and the Leading Ladies… Continue reading David Prosser – ITV Sponsorship, Opportunities Of Showcasing
In a bid to increase its youth market share, fashion chain C&A is sponsoring MTV Europe’s Turned On Europe programming for the second year running.Turned On Europe 2 aims to capture on film young people’s attitude and opinions about style and image.MTV: 0171 478 6615
Millward Brown International first started monitoring the broadcast sponsorship medium on behalf of ITV in April 1995. At that time, we were uncertain what the outcome of the study would be and, in particular, how easy it would be to separate out the effects of broadcast sponsorship from other media.When we checked on the preliminary… Continue reading Tony Copeland and Jan Gamon -The Real Value Of Broadcast Sponsorship
