This week sees the launch of G+J’s new weekly magazine, Here! Aimed at BC1C2 women aged 20-34, the 68-page magazine has a cover price of 70p, although with an introductory first issue price of 35p. It had an initial print run of 1.3 million, and is aiming for a circulation of 400,000.The launch comes just… Continue reading Here! First Issue Review
This July will finally see the start of newspaper section readership added to the NRS. Following pilot studies which took place last autumn and in the spring, a running test will be added from 1st July to half of the NRS sample.This test will have to be run for around six months before stable data… Continue reading NRS Section Research Confirmed For 1997
The Scottish Sunday Times and Scotland on Sunday have started a price war in Scotland by reducing their prices to 50p.Scotland on Sunday was the first to make the move last weekend, cutting 25p from its cover price. Immediately the Scottish Sunday Times dropped its price by 50p. Both papers claim that the reduction has… Continue reading Scottish Newspaper Price War Breaks Out
More than 150 magazine publishers, advertisers and agency personnel and service providers attended the first PPA Magazines and New Media ’96 Conference and Awards held today at Cabot Hall, Canary Wharf, London.Delegates were urged by keynote speaker Dr Michael Chamberlain of United News and Media to act now to develop their products for the future.Speakers… Continue reading PPA New Media’96 Conference and Awards
Annual financial results released today by media group EMAP show that pre-tax profits have risen 35% to £86.5m and turnover has increased 29% from £547.1m to £705m. EMAP also announced the sale of its regional newspapers and printing businesses (see today’s Newsline).Amongst its consumer magazines operating profits rose 21% (to £39m) on revenues up 10%… Continue reading EMAP Profits Rise 35%
RevenueCombined ITV/C4 revenue for April was up 6.3% year on year to £189.949 million; this comprises of a 77% share for ITV, £145.9 million, and 23% for Channel 4, £44 million. ITV’s total is up by 3.9% on last year, whilst the C4 figure was up by 15.1% on last year. However, in terms of… Continue reading TV Round-Up – April
The Times has today fired what may be the first salvo of a summer price war amongst quality newspapers by cutting the price of its Monday issue to 10p for the summer sports season.The move was dismissed by The Independent however in a scathing Leader. It said that the price cut was a “bully’s reaction”… Continue reading The Times Cuts Price To 10p
Emap is expected to make an announcement tomorrow regarding the sale of its regional newspapers interests when it announces its final results. If confirmed, the deal is expected to raise £200 million for Emap.Potential purchasers are believed to include Johnston Press, Newsquest, the former Reed regional newspaper group, and Northcliffe, owned by the Daily Mail… Continue reading Emap Close To Regional Titles Sale
The Radio Advertising Bureau has published its latest Best Practice Guide on what constitutes an effective weight of radio advertising.The booklet, which is intended as a source of reference for advertisers and agencies offers ideas and guidance on past experience. The RAB says that with increasing amounts of advertising money being spent on radio, the… Continue reading RAB Produces Guide To Effective Radio Weights
