Speaking at an ADMAP conference, “Electronic Trading: Bombshell or Bonanza?” in London yesterday, Mike Cobbe, former MD of Media Buying Services, laid bare the “financial irregularities” and “manipulation” across the existing media buying process.Cobbe described current industry technology as “a bad joke, open to manipulation”. A reasonable size media buying operation would make £0.5 million… Continue reading Electronic Trading: Bombshell Or Bonanza?
TeleWest plc, the UK’s largest cable company, announced losses of £53.4 million in its first quarter 1996 results. However, total revenue was up by 147% to £65.2 million. Cable television revenue increased by 125% to £28.1 million, whilst residential and business telephony were also both up by over 100% on the previous year.The number of… Continue reading TeleWest Announces Losses Of £53.4 Million
Reuters’ new packages for the media and advertising industry will not – for the moment – be coming to the UK. Adways, which includes Reuters Advertising and Media briefing (news primarily); MediaWorld (ratecards) and AdValue (a trading and analysis system, used in over 1,200 US media companies), is to be launched in Germany in July.Kevin… Continue reading Reuters Delays UK Media Launch
BBC1’s new Sunday night comedy drama series No Bananas has premiered with a viewing audience of 10.07 million and a consolidated share of 46%. This made it the second most watched programme of Sunday and the joint 17th watched of the week.Channel 4’s BAFTA award winning comedy Father Ted has managed to consolidate its increase… Continue reading TV Viewing Summary W/E 05/05/96
Competition is hotting up to be the supplier of the standard electronic trading system for the UK TV airtime market, it would appear from yesterday’s ADMAP conference – “Electronic Trading: Bombshell or Bonanza ?”Currently R&B’s NOMAD with 65% of UK airtime booked across its system, is the only player to boast live, paying users, but… Continue reading Electronic TV Trading: Competition Hotting Up
According to GfK’s latest dish and cable ownership survey, dish ownership grew by 19,000 in February this year to a total of 3,414,000. This follows a growth of 26,900 in January. This is however a lower rate of growth than February last year, when the number of satellite homes grew by 32,000.Source: GfK Home AuditGfK… Continue reading Satellite Dish Ownership Grew By 19,000 In February
The annual rate of inflation is down to 2.4% it has been announced today. This is the lowest rate since October 1994.The actual index was 161.3, taking 1985 as the base rate.
According to AKQA New Media Limited, brands are failing to use the Internet to its full potential. AKQA has identified some key trends regarding how brands approach the Internet; they believe many marketing departments see the Internet as an experiment rather than a commercial reality.Key business objectives, branding and strategy are often neglected on sites;… Continue reading Brands Fail To Use Internet To Full Potential
The IPA has published its 1995 review of advertising and marketing appraisals. The review comments on new advertising theory and general themes and developments in the industry.Sally Ford Hutchinson, Chairman of the IPA Marketing Appraisals Committee said, “Although the standard of articles from the marketing fraternity is high, we continue to be disappointed with the… Continue reading IPA Publishes 1995 Review Of Articles
A BSkyB advertisement in the national press criticising the BBC’s sports coverage drew complaints on the grounds that it was misleading, it is reported in the Advertising Standards Authority’s latest monthly report.The ad was headlined “Question: How much live coverage did the BBC ever give to England’s overseas test matches against Australia, the West Indies,… Continue reading Complaints Against BSkyB Ad
