The Nationwide has said that press rumours indicating that it has made an offer of £6 million to sponsor the Football League were ‘pure speculation.’The League is currently sponsored by Endsleigh Insurance. Endsleigh replaced Barclays Bank as sponsor in 1993 and the contract is now up for renegotiation.
The ITC has upheld complaints from viewers who bought a special Coronation Street video. Viewers felt that they were misled by the fact that the video was promoted as “only available on video” but that an edited version of the video was actually broadcast on ITV at a later date.Granada has sent a letter of… Continue reading ITC Upholds Complaints On Corrie Video And Girlie Show
Quarterly financial results released by General Cable show that losses were slightly down at £6.16 million before tax compared to £6.2 million last year.Revenues rose however by 49% to £17 million: 43% of this came from telephony, 32% from cable tv and 25% from business customers. In terms of cable tv subscribers have increased by… Continue reading General Cable Losses Drop To £6.1m
The latest Rajar figures to be released for Q1 1996 show that the BBC has reclaimed a majority share of radio listening. BBC Radio accounted for 50.4% of listening compared to commercial radio’s 47.6% which is in contrast to the BBC’s 47.2% and commercial radio’s 49.7% for Q4 1995.Amongst BBC stations Radio 5 Live has… Continue reading BBC Wins Majority Share Of Radio Listening
Last night’s Media Research Group Evening Meeting saw a heated discussion about the release of the new outdoor research, POSTAR. The concern was over the introduction of a new measure of visibility of posters, Visibly Adjusted Impacts.Peter Bowman from WCRS was worried that the much lower figures achieved by the VAI in POSTAR would devalue… Continue reading “POSTAR Should Be Used As A Stick To Beat The NRS”
Vauxhall has announced the launch of its official Euro’96 web site. Vauxhall is using the Internet to bring an extra dimension to sponsorship; as the official sponsors of Euro’96, they have launched their Euro’96 web site together with The Lowe Group and The Guardian. Eurosoccer.com is billed as “the indispensable site for soccer fans throughout… Continue reading Euro’96 Sponsors Launch Web Site
Premier Radio has today issued a statement expressing its disappointment about the RAJAR figures for the last quarter (January to March 1996) which are released today. Full results are embargoed but will be available on MediaTel at 5pm today.Diane Gault, Head of Sales at the London Christian radio station Premier, said, “Although we are disappointed… Continue reading Premier Disappointed By RAJAR Figures
The 2nd annual advertising effectiveness conference, ‘Proof Positive’, took place yesterday at the Park Lane Hotel. The conference, organised by the IPA and Marketing, sought to explore ‘how to make advertising work hard – and be proved to work hard’.Tony Hillier, Director of PIMS Europe, spoke about the impact of marketing on business profitability and… Continue reading Proof Positive Conference Report
The latest Rajar results for Q1 1996 show that Viva!, London’s first radio station aimed at women has recorded too few listeners to appear on Rajar. Viva!, which launched in July last year has been beset with problems, including poor reception in some areas. Last year, Q4 1995, it managed a weekly reach of 1%,… Continue reading Viva! Disappears From Rajar Scale
Half yearly financial results released by Scottish Radio Holdings show that pre-tax profits have risen by 32% to £3.23m and turnover has grown by 57% to £13.33m.Within the group turnover from radio operations grew to £9.32m and profits from Morton Newspapers were up 80% to £673,000. 95% of radio turnover arose from broadcast revenues which… Continue reading Scottish Radio Profits Rise To £3.23m
