Granada TV is apparently in the process of planning a Liverpool or Manchester-based cable channel.The service could be launched by early next year and would be developed in conjunction with local media such as newspapers or radio stations. Granada would then provide regional programming for the service. The venture would be separate from Granada’s other… Continue reading Granada In Local Cable Talks
The Independent Television Commission has today confirmed the grant of the licence to provide the Channel 5 television service to Channel 5 Broadcasting.The ITC had awarded the licence in October subject to a further period of 12 weeks during which the technical details of the licence were finalised. The process was further delayed by the… Continue reading ITC Grants Channel 5 Licence
The gay kiss in the Peugeot 406 “Search for the Hero” TV commercial caused it to be the ad which attracted the most coverage in the national press during the first quarter of 1996. The ad generated 19 stories, toppling Wonderbra from the top spot.Propeller Marketing’s Ad That Make the News survey puts Levi’s “Spaceman”… Continue reading Peugeot’s Gay Kiss Causes Most Furore
ITV has confirmed that it has signed a ground-breaking sponsorship deal with Midland Bank to sponsor all of its prime-time drama. The £2m deal will begin on May 1st with sponsorship credits in the new series of Sharpe.The deal will last for a year, with the option of extending it until the end of 1997.… Continue reading Midland Signs ITV Sponsorship Package
Banner & Co has announced the release of the 1996 Banner Computer Readership Survey (BCRS) data which is an independent readership survey of decision-makers in the IT industry.It was found that there has been an increase in daily national newspaper readership by 8% for decision makers within large organisations (50+ employees) and by 4% within… Continue reading Banner Computer Survey Launch 1996
The ITC has received two applications to run the local cable delivery franchise for Yeovil, which comprises 57,000 homes in the Somerset and Dorset areas.The applicants are: Convergence, which proposes to offer service to 50,000 homes by the year 2001 with a cash bid of £178,528 and Yeovil Cable and Telecoms which will cover 38,729… Continue reading Applications For Yeovil Cable Licence
ITV has announced its entries for the 1996 Prix Italia, to be held in Naples from 20th-30th June. They are:Drama: Band of Gold (Granada)Documentary: Animal Detectives (Goldhawk Productions for Carlton)Music and Arts: Elton John: Tantrums & Tiaras (William A Bong Productions for Carlton)ITV: 0171 843 8000
A new poll published by the Independent Television Commission shows that 80% of terrestrial-only viewers believe that the four main channels gave them all the viewing choices they wanted. This is offset however by the finding that only 29% of those in cable and satellite homes had a similar opinion.The report also shows that the… Continue reading 80% Satisfied With Terrestrial Choice
BMW will tomorrow launch an infomercial on the Internet for the new BMW 5 series as part of an exclusive UK advertising campaign.The first of its kind, the 5 series infomercial, accessible via BMW’s Internet site allows visitors to preview the performance, specifications, interior and exterior of the models in the new 5 series range;… Continue reading BMW Launch Infomercial On Net
The Broadcasting Bill successfully passed its second reading in the House of Commons last night. The final stage remaining is for the Bill to go to a Commons Committee where it will be discussed between officials and ministers. This process can take three to four weeks and should begin next Tuesday.Last night Labour had tried… Continue reading Broadcasting Bill Nearing Completion
