A new survey carried out by Carat Research among 81 advertisers shows that the advertising world does not see Channel 5 as a positive development. Half of advertisers do not believe that advertising competition from Channel 5 will significantly reduce advertising cost inflation and 90% believe that C5 will further split TV audiences without increasing… Continue reading Advertisers Pessimistic About Channel 5
IPC Women’s Weeklies has announced the appointment of Helen Stables to the new position of group marketing & promotions manager across all six weekly titles.The appointment is the result of a restructuring of all the marketing and promotions functions within the Women’s Weeklies which is aimed at maximising the strengths of the Group.Publishing Director Jackie… Continue reading IPC Appoints Group Manager, Sells Title
The Advertising Association has elected George Bull to be its new President when Sir Michael Perry stands down in June after his three year period of office.Mr Bull has been a director, Chairman and Chief Executive of IDV Ltd and his most recent position was as Chairman of Grand Metropolitan. He is also a non-executive… Continue reading New President Of Advertising Association Elected
The Advertising Standards Authority has ordered L!ve TV to withdraw the ad for its “Live Predictions” programme, which featured a wedding photograph of the Prince and Princess of Wales, after a complaint from the Royal Family which found it distasteful; Prince Charles’ head was replaced with that of a grinning Paul Gascoigne which Princess Diana… Continue reading ASA Orders Ban On Royal Ad
Pan-European broadcaster NBC Super Channel has closed the first quarter of 1996 with a 68% increase in bookings for the year as compared with the same period in 1995.A significant new quota of blue-chip clients signed on for the first time, in addition to existing advertisers renewing air-time spend. Several sponsorship packages initiated in 1995… Continue reading NBC Shows Significant Gains
The Daily Telegraph is to launch a weekly tabloid supplement entitled ‘Connected’ on Tuesday April 16th.Under the editorship of Ben Rooney it will carry features on general developments and trends in all areas of information technology as well as reviews on computer software, hardware and the Internet. Other regular items to appear each week in… Continue reading Daily Telegraph To Launch New Supplement
API Television (formally known as Grand Slam Sports) and one of the UK’s leading independent TV sports production companies, has been awarded two major contracts to produce live television coverage of more than 100 Major League Soccer (MLS) games in the US.MLS has appointed API Television to supply full outside broadcast coverage of 80-100 matches… Continue reading API TV Wins Sports Contract
BBC Worldwide has confirmed that it will be terminating its Arabic service which broadcasts eight hours a day of television to the Middle East.The satellite service, called BBC Arabic Television and launched last summer, was provided by Orbit Satellite Television as a subscription service to viewers in the Middle East and North Africa.The service is… Continue reading BBC Ends Arabic Service
MTV has signed a new agreement which will provide it with access to the Grundig/UCI Mountain Bike World Cup 1996.MTV will be recording programming at Mountain Bike World Cup events around Europe as well as organising on the ground activities and joint marketing opportunities. MTV Europe is the only music television channel with rights to… Continue reading MTV Signs Mountain Bike Deal
The Radio Authority has announced that it is advertising a new ILR licence for the Greater London area. The new service will utilise the frequency formerly used by Melody Radio 104.9 MHz and will reach around 5.9 million adults.In making its decision about who will win the licence, the Radio Authority will consider applicants’ proposals… Continue reading New FM Licence For Greater London
