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Details have just been released on the 1996 European Advertising Effectiveness Symposium, “How Advertising Works”, to be held on 23-24 May in Lisbon.The conference addresses the issues of evaluating the contribution that advertising makes to company profitability. Speakers include Sally Ford- Hutchinson, Executive Planning Director from DMB&B, Philippe Vincent, President of Lintas, Portugal, “Assessing effective… Continue reading 1996 European Advertising Effectiveness Symposium

The Daily Telegraph is to sponsor Carlton’s Sport in Question, which starts transmission on Monday. The sponsorship however, will not take effect until the 15th April.The decision to sponsor the new series of Sport in Questions follows the paper’s recent sponsorship of Kavanagh QC.

NTL, the company which transmits Channel 3, Channel 4 and most independent radio stations has been acquired by CableTel Limited, the UK’s third largest cable operator, for approximately £200m. The combination will create a national, full service telecommunications network claimed to be the first of its kind anywhere in the world.The alliance will connect NTL’s… Continue reading NTL Bought By CableTel For £200m

Cable and Wireless has reopened merger talks with BT, it has emerged. This would create one of the world’s largest telecoms groups.The discussions centre on proposals for C&W to acquire BT through a reverse takeover, in which C&W would issue new shares to acquire the much larger BT, instead of the other way round. This… Continue reading Cable And Wireless Reopens Merger Talks With BT

Sir Tim Bell is to take the closing session of this year’s Radio Advertising Bureau Conference at the Royal Lancaster Hotel on 15 October.Douglas McArthur, the RAB’s managing director, said, “Sir Tim’s advice is eagerly sought, and listened to, by the UK’s top people. With Sir John Harvey-Jones in the morning and Sir Tim in… Continue reading Tim Bell Speaker At RAB Conference

Westminster Cable, currently in the process of Video-on-Demand trials, has said it can already be seen that comedy is a very popular choice within the new system, with Blackadder being the most requested item overall. Bram Stoker’s Dracula is the most frequently requested movie.Stage one of the trial, now into its fourth month, involves residential… Continue reading Westminster Cable Video On Demand Results

Videotron, the fifth largest cable operator, has released second quarter figures which show cable penetration increasing from 19% to 20.6% and churn rates dropping from 29.3% to 26.6%. Total revenue from cable TV also increased by 32%, from £6.18m in the same period last year to £8.19m this year.Net losses however increased from £2.6 million… Continue reading Videotron Shows Penetration Increase And Drop In Churn

The BBC yesterday announced that it will be spending £249 million on its new spring and summer schedule. Highlights include new Dennis Potter drama (screened jointly with Channel 4), a new version of Doctor Who and coverage of football’s Euro ’96.There will also be a new epic ten-part series, No Bananas, which follows the fortunes… Continue reading BBC Launches £249m Spring And Summer Season

From the publisher of Auto Trader, Bike Trader will launch on Wednesday 10 April. The A4 fortnightly title, priced £1.40 will have a minimum of 88 full colour newsprint pages and a distribution of 76,000 copies.Bike Trader will be the bike equivalent of Auto Trader; a publiscation giving buyers and sellers in the motorbike market… Continue reading Auto Trader Launches Bike Trader

BBC1’s new Saturday night drama series Dalziel and Pascoe has been beaten in the Saturday ratings war by Stars In Their Eyes. The cop show managed to attract 9.76 million viewers compared to 11.13 million for ITV’s show. Dalziel and Pascoe had a 38% consolidated share of the viewing audience, the lowest of all BBC1’s… Continue reading TV Viewing Summary – Rise For Other Viewing