Quarterly financial results released by General Cable show that losses were slightly down at £6.16 million before tax compared to £6.2 million last year.Revenues rose however by 49% to £17 million: 43% of this came from telephony, 32% from cable tv and 25% from business customers. In terms of cable tv subscribers have increased by… Continue reading General Cable Losses Drop To £6.1m
The latest Rajar figures to be released for Q1 1996 show that the BBC has reclaimed a majority share of radio listening. BBC Radio accounted for 50.4% of listening compared to commercial radio’s 47.6% which is in contrast to the BBC’s 47.2% and commercial radio’s 49.7% for Q4 1995.Amongst BBC stations Radio 5 Live has… Continue reading BBC Wins Majority Share Of Radio Listening
Last night’s Media Research Group Evening Meeting saw a heated discussion about the release of the new outdoor research, POSTAR. The concern was over the introduction of a new measure of visibility of posters, Visibly Adjusted Impacts.Peter Bowman from WCRS was worried that the much lower figures achieved by the VAI in POSTAR would devalue… Continue reading “POSTAR Should Be Used As A Stick To Beat The NRS”
Vauxhall has announced the launch of its official Euro’96 web site. Vauxhall is using the Internet to bring an extra dimension to sponsorship; as the official sponsors of Euro’96, they have launched their Euro’96 web site together with The Lowe Group and The Guardian. Eurosoccer.com is billed as “the indispensable site for soccer fans throughout… Continue reading Euro’96 Sponsors Launch Web Site
Reuters’ new packages for the media and advertising industry will not – for the moment – be coming to the UK. Adways, which includes Reuters Advertising and Media briefing (news primarily); MediaWorld (ratecards) and AdValue (a trading and analysis system, used in over 1,200 US media companies), is to be launched in Germany in July.Kevin… Continue reading Reuters Delays UK Media Launch
BBC1’s new Sunday night comedy drama series No Bananas has premiered with a viewing audience of 10.07 million and a consolidated share of 46%. This made it the second most watched programme of Sunday and the joint 17th watched of the week.Channel 4’s BAFTA award winning comedy Father Ted has managed to consolidate its increase… Continue reading TV Viewing Summary W/E 05/05/96
Competition is hotting up to be the supplier of the standard electronic trading system for the UK TV airtime market, it would appear from yesterday’s ADMAP conference – “Electronic Trading: Bombshell or Bonanza ?”Currently R&B’s NOMAD with 65% of UK airtime booked across its system, is the only player to boast live, paying users, but… Continue reading Electronic TV Trading: Competition Hotting Up
According to GfK’s latest dish and cable ownership survey, dish ownership grew by 19,000 in February this year to a total of 3,414,000. This follows a growth of 26,900 in January. This is however a lower rate of growth than February last year, when the number of satellite homes grew by 32,000.Source: GfK Home AuditGfK… Continue reading Satellite Dish Ownership Grew By 19,000 In February
The annual rate of inflation is down to 2.4% it has been announced today. This is the lowest rate since October 1994.The actual index was 161.3, taking 1985 as the base rate.
Finance Directors are still finding it difficult to assess the benefits of marketing for their companies. This is according to a survey of 100 FD’s from the Times Top 1000 by KPMG and the IPA. Although FD’s are very interested in evaluating marketing effectiveness, marketing directors are still lagging in providing them with the information… Continue reading Marketing Still Difficult To Evaluate
