The most recent MRG evening meeting covered Broadcast Sponsorship Research, with Ivor Millman and Jim Kite of BSkyB speaking.Ivor Millman from TSMS revealed details from ITV’s research initiative with Millward Brown. This aimed to answer two key questions; what are the viewer’s views on sponsorship, and what does it actually do for the sponsor?.The research,… Continue reading MRG Evening Meeting – Broadcast Sponsorship Research
General Cable saw operating profits rise to £31.6m in 1995 after sales rose by 18% to £671.7m, helping its new owner Wassall achieve profits of £55.1m.The industrial group acquired General Cable in 1994 and the cable provider’s performance has far outstripped initial expectations. This has been achieved primarily through a restructuring and reorganisation of General… Continue reading General Cable Performs Well For Wassall
Flextech, the cable and satellite provider, has achieved pre-tax profits of £16.4m compared to losses last year of over £18m.The company also plans to acquire the remaining 61% of The Family Channel it does not already own and buy outright TVS Television Limited. It is also clear that the Sega Channel which has long been… Continue reading Flextech Goes Into Profit And Plans To Expand
After much speculation Granada Television has confirmed that Coronation Street’s fourth episode will be broadcast on Sunday evenings.The soap’s new slot will be at either 7.00pm or 7.30pm and a start date of November 24 is expected.
Midland Independent Newspapers, the regional media group, has announced profits of £16.3m for 1995, up 28% on 1994.The company also announced successful diversification into specialist magazines and exhibitions, the profitable establishment of a publishing business and the launch of Birmingham L!VE cable channel which has had a good response from advertisers.Midland’s newspapers, which include the… Continue reading Midland Profits Rise 28%
Ad agency Abbott Mead Vickers has announced pre-tax profits of £10.43m for 1995, up 27% on 1994’s £8.22m. Turnover increased by 18% to £287.11m and dividends per share rose from 7.40p to 9.00p.It has been a successful year for AMV in other areas too, with AMV-BBDO being named International Agency of the Year and UK… Continue reading Abbott Mead Vickers Hit £10.43m Profit
The POSTAR outdoor advertising research which replaces OSCAR I will launch at BAFTA in London on 30 April.POSTAR has been almost two years in the making and cost over £1.6 million. The research provides the opportunity of developing a new audience-led currency for buying and selling outdoor media. This includes the introduction of a new… Continue reading Postar Reaches Launch Date
JICBUILD’96 has been released today; the third building industry survey of its type to be produced this decade, JICBUILD 96 is sponsred by The Builder Group, Miller Freeman and Barbour Index.Building magazine has again emerged as the most read magazine, with the highest Average Issue Readership of all building titles, at 35%, closely followed by… Continue reading JICBUILD’96 Data Released
Premier, London’s Christian radio station which launched in June 1995 is claiming initial success from the sponsorship deal it signed with Mulberry House for Lifeline, its own helpline.In just 9 months of operation, Lifeline has taken 10,000 calls from listeners to the station. Most calls relate to Premier’s programes, with requests for Lifeliners to pray… Continue reading Premier Claims Sponsorship Success
MTV has announced that it will be using digital technology to expand overseas and increase its programming.Digital compression will facilitate an increase in regional programming and new services in Europe, Latin America and Asia. Within MTV Europe this new technology will allow the station to tailor music playlists and create new shows.The new programming consists… Continue reading MTV Goes Digital To Expand Programming
