Al-Fayed’s Liberty Media has increased its bid for the Observer newspaper by £10m to £25m.An earlier bid from Liberty had been rejected by the Scott Trust which owns the paper. Although the new bid puts the Observer under more pressure to sell, Editor-in-Chief Peter Preston continues to maintain that the paper is not for sale.The… Continue reading Al-Fayed Increases Bid For Observer
The latest Rajar release, for Q4 1995, shows Radio 1’s revamp to halt its declining audience seems to be working. Radio 1’s share of listening has risen to 12%, the highest it has been since Q2 1994. Total number of listeners has risen to 11.232 million, an increase of 223,000 listeners compared to a year… Continue reading Radio 1 Rajar Improvements
QualitiesThe Times yet again had the most successful month of all the quality papers in February in terms of year on year circulation change, up by over 9% to 688,205, its highest ever again and reaching ever closer to the 700,000 mark. However, in terms of month on month percentage gain, the Financial Times has… Continue reading National Press Round Up – February
This week saw the launch of MTV’s new magazine Blah Blah Blah (Newsline 16/01). The monthly publication costs £2.50 and has a matt finish. The appearance of Blah Blah Blah is extremely modern and tries to capture the ‘fragmented nineties’ in the style of its layout. While this may appear stylish and innovative to look… Continue reading Magazine Review: Blah Blah Blah
http://www.autotrader.co.ukAuto Trader, the buying and selling auto magazine has launched an Internet site. Launched on 20 February, the site is claiming it has had 150,000 hits, without the use of any above the line promotion.The site enables the user to browse or search for cars, and includes the best 1,400 cars for sale with full… Continue reading Autotrader Claims Net Success
Today sees the relaunch of Northern & Shell’s celebrity lifestyle magazine OK! as a weekly publication, three years after it begin life as a monthly title.There has been no visible changes in the format of the magazine, however following the current trend of gamecard promotions, there is a free lottery syndicate ticket on the front… Continue reading OK Magazine Goes Weekly
It has emerged that the Sun is to increase its weekday cover price on Monday to 27p, the same price as its Saturday edition. The Mirror is also to put up its cover price on Monday, going from 28p to 30p.United News and Media’s Daily Star put its cover price up to 28p from 25p… Continue reading Tabloid Price Increases
February’s creative radio advertising awards have been won by Duckworth Finn Grubb Waters for its client Duckworth Finn Grubb Waters, and the Network for Capespan Plums.The judges liked Ovaltine Light for the jingle, “when you feel in a state, have a malt and choco-late”. The Capespan Plums ad features a market trader selling plums; when… Continue reading Ovaltine And Capespan Plums Win Radio Ad Awards
BARB estimates for the first quarter of 1996 show total penetration has passed the 5,000,000 mark (5,007,000).Cable penetration continues to grow at a faster rate than dishes up 2.6% between January and March 1996, compared to a 0.8% increase for dishes over the same period.Year on year figures (March 95 vs March 96) show cable… Continue reading Non Terrestrial Penetration Reaches 5 Million
The recent March edition of Madame Figaro, the bi-monthly fashion magazine of the Observer was the last issue. The troubled Observer has abandoned the joint venture due to the high cost involved after just four issues.France based Madame Figaro has been successful in its worldwide expansion plan, but has found breaking into the competitive UK… Continue reading Observer Closes Madame Figaro
