Talk Radio UK has announced a sponsorship deal with the car manufacturer Daewoo for a breakfast show competition, and Channel 4’s new basketball series will be sponsored by Sprite.The competition launched by Talk Radio, The Daewoo Raconteur of the Year, will start on 1st February on the Breakfast With Bates show. Listeners will have to… Continue reading Talk Radio And Channel 4 In Sponsorship Deals
London-based MBC (Middle East Broadcasting Centre) has been voted the best Arabic satellite TV station, and MBC FM the best Arabic radio station in the world. Viewers and listeners in the Arab world voted for MBC in the Arab ‘TV Guide’ magazine.Major international corporations such as Unilever, Procter and Gamble, Coca Cola, Pepsi and Ford… Continue reading Media Awards For MBC And Unzip
Nearly three quarters of women check their horoscopes, 73%, whilst men are only 40% as likely to. Overall, 58% of Britain’s adults actually read their horoscope, according to findings from CIA MediaLab’s Sensor.After women, the most loyal group of horoscope readers is 15-24 year-olds, 67% of whom regularly check their stars; the over 55 year… Continue reading Women Go Starry-Eyed Over Horoscopes
The Radio Advertising Bureau has produced a guide aiming to give advice and help for anyone involved in the conception or implementation of a research study which is designed to measure the effectiveness of radio.Radio effectiveness research has been of concern to the advertising industry for some time now, say the RAB, so the guide,… Continue reading RAB Issues Research Guide
United Cinemas International (UCI) has confirmed a £100m expansion plan as part of its campaign to remain the largest multiplex cinema chain in the UK. UCI will open six new sites across the country by the end of 1997 and is set to announce plans for at least another four cinemas before the year’s end.… Continue reading UCI To Launch £100m Expansion Plan
At a press conference this morning the AIRC announced measures to improve accountability to advertisers. It said that by May 1996 its members would provide standardised transmission certificates which will give all details regarding a particular advert on the airwaves; by the middle of the year all national sales points would provide agencies with a… Continue reading AIRC Declares Accountability To Advertisers
SelecTV has announced the sale of its cable television channel to Carlton, for £5.2 million. The Chairman, in a statement issued today, said that although convinced the channel has a viable future, it needs more investment in programming; “The much greater programming resources available to Carlton will give the Channel a stronger basis for its… Continue reading Carlton Buys SelecTV Cable Channel For £5.2m
Adscene today announced its results for the six months ending 25 November 1995: profits before tax were £2.67 million, up 26% on last year; like for like publishing operating profit and margin was maintained despite large newsprint price increases; first contribution from Flair Press pushed printing revenues up to £12.877 million; the group also acquired… Continue reading Adscene Announces Profits Of £2.67 Million
BBC Magazines has released the first ABC for Top of the Pops Magazine; 121,223 The magazine launched in February last year, and has, according to publishing director Gillian Laskier, “performed beyond our expectations. Sales are 20% above forecast”.Girl Talk, the BBC Magazine aimed at young girls as an alternative to their teenage sister’s magazines has… Continue reading Top Of The Pops Mag/Girl Talk First ABCs
Pearson Television, owners of Thames Television and Grundy Worldwide, have bought SelecTV PLC. This is a separate deal to Carlton’s acquisition of SelecTV’s cable channel as reported on Newsline earlier.SelecTV is valued at approximately £46 million and each share is worth 29p. It is intended that SelecTV’s assets will be re-organised so that Pearson will… Continue reading Pearson Buys SelecTV
