Air Canada has signed the first programme sponsorship contract with BBC World; it is to take front and end breaks on the Naked Hollywood programmes. The first episode airs this weekend, Sunday 18 February, at 2105 CET. BBC World is the advertising funded 24-hour international news and information channel for Europe.Naked Hollywood looks behind the… Continue reading BBC World In First Programme Sponsorship
New research released by Classic FM shows that Classic FM listeners account for approximately 16% of all expenditure on fresh foods and packaged groceries in the UK; this share increases significantly for those markets and brands emphasising attributes such as health, quality and tradition. Purchasing by Classic FM listeners of own label products in retailers… Continue reading Classic FM Research Into FMCG Market
Dominic Owens, Advertising and Design Manager with Prudential, followed on from Mr Haselhurst’s speech and examined the need for advertisers to look at mediums other than TV on which to run their campaigns.He said that press and posters could theoretically reach more people than a TV ad at a fraction of the cost. He also… Continue reading ISBA Conference: Inflated Fragmentation 2
A full report of the ISBA Policy Conference 1996 is now available. “An industry under threat” was this year’s theme, with the aim of the conference to overcome the problems and find practical solutions.Keynote SpeechInflated Fragmentation IInflated Fragmentation IIDatabase Marketing, European ThreatsMarketing’s Future
Both Ford Ennals, Director of Marketing British Airways, and Tim Pile, Director of Marketing Services TSB, spoke about the importance of databases in building relationships with consumers. They are especially effective in terms of building confidence in a product and developing brand loyalty. Mr Ennals illustrated this by the success of BA’s ‘Air Miles’ scheme.… Continue reading ISBA Conference: Database Marketing And Europe
Mercury Asset Management has sold a significant stake in MAI, which announced a £3bn merger with United News and Media on Thursday. MAM sold a 2 per cent stake for £25m on Friday, retaining a 6.25 per cent share in the company, and yesterday sold an additional 870,000 shares. This reduces the group’s holding in… Continue reading MAM Sells MAI Stake
Laurence Haselhurst, Media and Marketing Services Manager of Pedigree Petfoods, pointed out that the advertising industry should follow two basic principles: competition and complementarity. Competition in order to raise standards and keep prices down, and complementarity in order to maintain coverage of the whole population. The situation in television is not satisfactory he said because… Continue reading ISBA Conference: Fragmented Future
Register Meal’s December Top Ten Brands Data has now been released. The biggest spender for television for December was BT Call Stimulation, with £2.62m, none of which was spent on satellite channels. The second highest spender this December, Woolworths with £2.5m, was last December’s highest spending brand.Radio in December saw Dixons spending the most, £425,000,… Continue reading Register Meal Top Brands
More ABCs have been released: Title Jl-Dec 94 Jl-Dec 95 % Ch Actual Ch Slimmer 85,309 93,031 9.05 7,722 Caravan Plus – 12,230 – – Which Motorcaravan? – 6,862 – – Electronics – The Maplin Magazine – 17,282 – – Motorcaravan & Motorhome Monthly – 23,259 – –
An industry under threat was the context of ISBA’s Policy Conference this year ISBA believes that media inflation and fragmentation, more and more complex Directives from Brussels that limit commercial freedoms, diminishing brand equity exacerbated by cuts in support and competitive erosion and growing scepticism from non-marketing colleagues at the validity of media spending are… Continue reading ISBA Policy Conference 1996 – Keynote Speech
