Premier Radio, the UK’s first commercial Christian radio station, has signed a sponsorship deal with Christian conference centre Mulberry House in Epping Forest, Essex. The sponsorship of Premier’s Lifeline service will run for one year from February 1996 and will include regular programme features and trailers throughout the day.Lifeline is a telephone information and advice… Continue reading Premier Signs Sponsorship Deal For Community Help-Line
GWR has announced that it will buy a 31% stake in London News Radio Ltd (LNRL), a new company which has agreed to acquire London Radio Services Ltd, which operates the London News Radio stations. The deal, worth £1.7m, will be completed by 1 April.The other shareholders in LNRL are ITN with 29%, Reuters with… Continue reading GWR Buys Into London Radio
There has been increased speculation that Carlton may make a hostile takeover bid for MAI after Thursday’s merger between MAI and United News and Media.Carlton Communications, long-rumoured to be on the lookout for a takeover, is believed to be facing pressure from the City to launch a bid due to the MAI merger lacking industrial… Continue reading MAI Merger Leads To Increased Speculation
Although yesterday’s share prices saw MAI and United News and Media almost hitting their best performance of the year prior to news of their merger, early trading today shows that both companies have dropped a little: MAI yesterday was at 448p (highest this year was 450p) compared with today’s 432p; United yesterday was at 652p… Continue reading MAI And United Shares Show Slight Drop
According to the latest CAA Advertising Admissions Monitor figures December’s average weekly admissions rose to 2.33 million, up 29% on the previous year, and 17% on the previous period. Such a large increase means that the final quarter 4 figures show admissions breaking even, compared to the same quarter last year. The annual average however… Continue reading December Cinema Admissions Save Quarter
An industry under threat was the context of Wednesday’s ISBA conference in London. ISBA believes that media inflation and fragmentation, more and more complex Directives from Brussels that limit commercial freedoms, diminishing brand equity exacerbated by cuts in support and competitive erosion and growing scepticism from non-marketing colleagues at the validity of media spending are… Continue reading ISBA Policy Conference 1996
United News & Media, publisher of the Daily Express, has announced a £3bn merger with MAI, the broadcasting and financial services group.The merger will join United’s Daily and Sunday Express, Yorkshire Post and Exchange and Mart with MAI’s broadcasting companies Meridian, Anglia and Channel 5 and its financial broking and exhibition companies.The deal is the… Continue reading United News & Media Merge With MAI
According to figures released from Cinema Media, January was a record breaking month for Cinema. For the first weekend of January (Friday 5th – Sunday 7th) the top 15 films grossed a total of £7.2m, with the top three films (Seven, Ace Ventura: When Nature Calls, Babe) together taking more than £5.5m. The weekend total… Continue reading Record Breaking Box Office For January
The ITC has announced that, due to the terms of the Broadcasting Act 1990, Channel 4 is to pay £74.0m to the ITC for distribution to the ITV licensees.Under the terms of the act, where Channel 4’s revenue exceeds 14% of its total terrestrial television qualifying revenue, the surplus has to be divided with 50%… Continue reading ITC Announces Channel 4 Payments To ITV
Nokia has replaced the Prudential as sponsor of Channel 4’s Film on Four season. The deal, worth £300,000, was put together by Mediastar and runs for ten weeks from February 25.Nokia gets a total of 55 seconds of credits for each film under the agreement. Films sponsored include Peter’s Friends and The Crying Game. Nokia… Continue reading Nokia Replaces Prudential As C4 Sponsor
