BBC1 can celebrate achieving a 10.5% Xmas lead over both the main terrestrial commercial channels; for the week ending 31/12/95 all individuals over the age of four spent 13 hours and 14 minutes watching BBC1 which translated to a 40.1% share of viewing and 3 hours 35 minutes watching BBC2 (10.9% share of viewing). These… Continue reading Christmas Viewing – BBC1 Wins Battle
In what is hailed as one of the biggest advertising account moves of the year, Reckitt & Colman has apointed McCann-Erickson to handle its £150m worldwide advertising account.Reckitt & Colman manufactures leading brands including Dettol, Harpic, Haze, and Airwick. The worldwide advertising alignment with McCanns will replace relationships with more than 35 local and international… Continue reading McCanns Wins Reckitt & Colman Worldwide
The Daily Mirror is sponsoring Carlton’s new series of Talking Telephone Numbers, which started this week. The programme, which stars Philip Schofield and Emma Forbes will run for 17 weeks at 7pm on Monday nights; the last series attracted audiences of around 9 million.In addition to the on-air sponsorship, Mirror Group is introducing an interactive… Continue reading Daily Mirror Sponsors Talking Telephone Numbers
The Broadcasting Standards Council has announced the appointment of Stephen Wittle as its new Director, succeeding Colin Shaw, the BSC’s first Director. Stephen Whittle is currently Chief Adviser, Editorial Policy at the BBC. The BSC has pointed out that members of the Broadcasting Complaints Commission were fully involved in the selection process in view of… Continue reading Broadcasting Standards Council Appoints New Director
Granada Television, makers of Coronation Street, maintain that press rumours predicting that Cadbury will sponsor The Street are purely speculative.Granada say that Cadbury is just the latest company they have been in touch with regarding possible sponsorship: in the past other companies have included Pedigree Petfoods and Allied Domecq.This week’s Marketing however includes specific details… Continue reading Cadbury And Coronation Street In Possible Sponsorship Deal
The latest BARB cable and satellite penetration figures for November and December 1995 show that whilst overall penetration by cable and satellite has increased by over 16%; connections via cable are running at three times that of dishes when compared to January 1995, and at just less than three times when compared to December 1994.… Continue reading Cable Sales Grow At Treble The Rate Of Dish Sales
Ikon, the lifestyle magazine launched in July last year as a British equivalent of Rolling Stone magazine and which set out to target the rapidly expanding men’s sector has closed and gone into receivership after only five issues.After an initial print run of 160,000 and first issue sales of 80,000, sales of the £2.20 glossy… Continue reading Ikon Magazine To Fold
Deadpan, the comedy magazine which closed early last year, is to be relaunched on 20th February after it was bought by Paul Duddridge. This relaunch comes only 2 weeks after the launch of Future’s new Comedy Review magazine. However the publisher plans to move the focus of the magazine from pure comedy towards a more… Continue reading Deadpan Magazine To Be Relaunched
UKTV is considering a fresh challenge to the ITC’s award of the Channel 5 license. The move comes after documents and affadavits were sent to the High Court in advance of a separate challenge from another failed bidder, Virgin TV. UKTV has access to these and must decide whether the new information can be used… Continue reading UKTV Considers New Challenge To Channel 5 Decision
Abbott Mead Vickers have published a report into the future of television and how it will be affected by new broadcast technology for the coming decade.Predictions made by the report include:– Whilst there will be an increase in the growth of multi-channel homes by the year 2005, the number is unlikely to be more than… Continue reading Timescan – A Look At The Future Of Television In The UK
