The IPA is to encourage top agencies to get involved in marketing and advertising education by launching a “twinning” scheme matching agencies and universities.The programme will enable university tutors to get input to their courses from their “twinned” agency, in the form of guest speakers, IPA endorsed curricular material and in-agency placements for students. Agencies… Continue reading IPA To Link With Universities
Press rumours that Oasis are in negotiations with Manchester City Football Club regarding a sponsorship deal were denied by the band’s record label Creation.The football club is currently sponsored by Brother, the electronics firm, but the contract is close to expiring.It is also believed that JVC is about to drop its sponsorship of Arsenal Football… Continue reading Football Sponsorship Rumours
Channel 5 Broadcasting is now beginning to form its advertising sales team with the appointment of four senior UK Gold/Living sales staff.Paul Curtis is to become deputy sales director; Nick Milligan will take on the role of sales director; David Harrison will become business development and research director; and Mark White is to be sales… Continue reading Channel 5 Sales Appointments
IPC Magazines has closed Superclassics, the upmarket quarterly devoted to classic cars. The closure of the magazine, which lasted just four issues, is blamed on rising paper costs.Stonehart Publishing has sold men’s health magazine XL to Affinity, the publisher of over-50s magazine Goldlife. The last issue published by Stonehart comes out this week. The title’s… Continue reading Magazine Changes: Superclassics, XL And New Statesman
According to unofficial ‘live’ overnight data ITV is claiming that it has achieved its highest Tuesday night performance so far this year.Emmerdale (11.5m viewers), an hour-long special edition of The Bill (12.6m) and the return of Peak Practice (12.1m) all achieved over 50% of the available audience in their slots.Overall, ITV gained 45.3% of the… Continue reading ITV Claims Highest Tuesday Viewing This Year
The cable industry has come together to launch an advertising campaign worth £12 million. The campaign, which begins on 25 March, is designed to increase cable penetration rates which remain stuck at 20%. It will run on terrestrial television and other media for a year.The campaign is joint-funded by major cable operators including Cabletel, TeleWest,… Continue reading Cable Operators Fund £12 Million Ad Campaign
The effects of the price war and newsprint prices have had their toll on the Telegraph’s results; the group’s pre-tax profit was £35.5 million, compared with £45 million in 1994.Newsprint prices rose 15% at the beginning of 1995, followed by a further 30% increase in the middle of the year. In the last quarter of… Continue reading Telegraph Hit By Price War And Newsprint Prices
It has now been confirmed that Greenwich will host the Millennium exhibition in the year 2000.Greenwich beat Birmingham in the competition to host the celebration because it offers the greatest potential to meet the Millennium Commission’s aspirations. It will also regenerate an important part of south London and will allow a more exciting presentation of… Continue reading Greenwich Is Chosen As Millennium Site
In its February Complaints Bulletin the Broadcasting Standards Council upheld in part two complaints about an item on Chris Evans’s BBC Radio 1 Breakfast Show. One listener was offended by an item about a sex aid and erections, the second by a joke about oral sex. The BBC argued that the innuendo would only have… Continue reading Chris Evans Reprimanded
The latest July to December ABCs to be released include: TITLE Jul-Dec’94 Jul-Dec’95 %Ch Actual Ch Hair Flair 53,454 62,930 17.72 9,476 Times Educational Supplement 111,887 117,050 4.61 5,163 Candis 476,400 477,545 0.24 1,145 BBC Good Food 438,715 425,098 -3.1 -13,617 The Gardener 34,280 31,776 -7.3 -2,504 These titles have switched their reporting periods from… Continue reading Latest Jul-Dec ABCs
