The Independent Television Commission has issued a new version of its Code of Advertising Standards and Practice; the edition officially incorporates amendments and additions adopted during 1994 and 1995.The new Code now includes amendments permitting advertising for the National Lottery, and a new Rule permitting advertising of football pools. There are amendments regarding Financial Advertising… Continue reading ITC Amends Advertising Standards
Daily Mail and General Trust have today announced a drop in profits. Pre-tax profit for the year was £66.8 million, a decrease of 27% over the results for last year. The major factor affecting these results was the increase in newsprint prices, which were not passed on to customers; the Group spent nearly £20 million… Continue reading Newsprint Affects Daily Mail And General Trust Profits
The battle for sports coverage continues with the announcement that Formula One motor racing coverage is to change from the BBC to ITV from 1997. The new deal with ITV, worth £60 million, gives ITV rights for five years.ITV will broadcast all sixteen races in the FIA Formula One World Championship live on Sundays, with… Continue reading ITV Wins Formula One From BBC
Pearson yesterday warned that earnings per share for this year would be “modestly below the current range of outside estimates.” Whilst pre-tax profits for 1995 will exceed those of any prior year, the statement says, this is due largely to the non-operating profit on the sale of Pearson’s direct stake of 9.75% in BSkyB in… Continue reading Pearson Announced Board Changes And Earnings Warnings
Channel 4’s Soap weekend (2-3rd December) has helped the channel to gain a 0.5% share of viewing. The most popular of the programmes featured during the weekend was The Real Coronation Street which attracted 3.31million viewers. The soaps that gained most attention were a classic episode of Coronation Street from the Sixties shown on the… Continue reading C4 Successful Soap Weekend – Viewing Summary
The battle over Channel 4’s funding formula, which was stepped up yesterday following ITV’s statement supporting the formula, has continued today with C4 taking full page ads in the national press.“This year,” reads the ad, “C4 will have to subsidise ITV by £75 million. It means nearly a quarter of our annual programming budget goes… Continue reading Channel4/ITV Battle Continues
Granada has confirmed today it is to form a new joint venture company (Granada Sky Broadcasting Limited) which will launch eight channels in 1996 as part of the Sky Multi-Channels package.In what will be a direct rival to UK Gold, Granada Gold Plus will offer classic programmes from the programming libraries from both Granada and… Continue reading Granada Joint Venture With BSkyB
According to the latest CIA Sensor survey more people are looking forward to Victor Meldrew in One Foot in the Grave than the Queen’s speech.The top 12 most looked forward to Christmas programmes are split fairly evenly between BBC1 and ITV, although BBC1 takes the top 2 positions.When split by age, younger viewers (15-24 year… Continue reading I Don’t Believe It – Victor Meldrew More Popular Than Queen
Latest figures from GfK Marketing Services show that satellite dish ownership grew to 3.24 milliion in October, up by 51,000 for the month. This is the largest monthly increase this year. The figures suggest that the increased activity in September following the summer lull, has continued into October. Satellite dish ownership grew by 50,000 in… Continue reading Satellite Dish Ownership Up By 51,000 In October
A new report today published by the National Food Alliance claims that children are exposed to three or four times as much advertising for fatty, sugary and salty foods as adults.7 out of 10 ads during Children’s ITV are for food compared to only 2 out of 10 during programmes aimed at adults. Advertising for… Continue reading Children Saturated With Unhealthy Food Ads
