Paragon Publishing is launching a new title dedicated to the Apple Mac. Mac Power is to launch at the Apple Expo this week and is aimed at the creative professional. It will have an initial print run of 70,000 and a cover price of £3.99 with cover-mounted disk, or £4.99 with CD. The leading Mac… Continue reading New Apple Magazine For Paragon
Young men do not like ads that show images of well-toned male bodies, according to a study by Advertising Research Specialists Davies Riley-Smith Maclay (DRSM). The study was designed to help advertisers improve their targeting of men in the 1990’s and involved both men and women of different ages and social backgrounds.Despite objections from the… Continue reading Young Men Object To Ads That Show Male Bodies
The latest Irish radio listening report, the JNLR/MRBI Interim Report for the period April to September 1995 shows that the country’s 21 independent commercial radio stations have again increased their lead over RTE Radio 1. Nationally the independent stations have an average weekday listenership of 52% compared to 33% for Radio 1 and 29% for… Continue reading Irish Commercial Stations Increase Lead
Press speculation is mounting that Sir Andrew Lloyd Webber is interested in making a bid for the Express group titles; he is said to have been interested in newspapers for a long time. United News and Media will not confirm that it is seeking a buyer for the Express, but it is believed that the… Continue reading Lloyd Webber May Bid For Express
Virgin TV, one of the unsuccessful bidders for the Channel 5 licence, has said it has very real concerns about the way the judgement went. Various partners within the consortium are still deciding with legal counsel what action may be taken. The next meeting of the Virgin TV board is on Monday, so no action… Continue reading Channel 5 Broadcasting Financing Queried
Yesterday yet another satellite channel available to Sky viewers launched. The Racing Channel is owned by SIS, the company that supplies bookmakers with live racing pictures. Subscription only, at a cost of £19.99 per month to each subscriber, the channel will also broadcast for one hour each day on Sky’s Channel 60 for free in… Continue reading Racing Channel Launches
Radio Clyde (Glasgow) was the only British winner of the annual radio awards held in Barcelona, the 1995 International Premios Ondas. The winning programme was Clyde 1 FM’s ‘The Eurochart in Paris’ which contained a mixture of serious speech and pop music for young people.Commenting on the award, Sir Peter Gibbings, chairman of the Radio… Continue reading Radio Clyde Top In Europe
TDI has been awarded the 5 year licence for all transport advertising in the Republic of Ireland plus one third of the Outdoor market. The win follows a pitch to Coras Iompair Eireann (CIE), the sole operator of public transport in the Republic of Ireland.The contract includes the Irish bus market, plus the exclusive advertising… Continue reading TDI Gains Access To 34% Of Irish Outdoor Market
The sale of the remaining Thomson Corporation regional titles was completed last week with buyers being agreed for the Scottish titles. Northcliffe Newspapers has agreed to buy the Aberdeen-based titles, including the Press and Journal, for £82m; the deal is subject to a review by the Monopolies and Mergers Commission. Until completion, the Aberdeen centre… Continue reading Scots Newspapers Go To Barclays And Northcliffe
The National Readership Survey is about to start the first stages of fieldwork on a qualitative study to enable measurement of readership of newspaper review sections.Provided the programme is a success, the NRS main survey will be able to supply readership data covering around 90% of the ad revenue placed with national newspapers.The fieldwork will… Continue reading NRS Contract Extended As Work Starts On Sections Measurement
