MTV Europe has released results of new pan-European research into advertising and sponsorship. Key findings of the study are that sponsorship on MTV works on two levels; directly through the programme association and indirectly through the over-riding strength of the MTV brand.The emotional street credibility with which MTV provides a sponsoring brand is important to… Continue reading MTV Sponsorship Research
United Artists Programming is supporting the Spirit of America promotion run by its cable and satellite country music channel CMT, with a £1 million television advertising campaign.The campaign, on air “On the Hour, Every Hour”, will run on all Sky-branded channels, UK Gold, UK Living, VH-1, Family Channel and SelecTV for the duration of the… Continue reading CMT In £1 Million Bid To Increase Audience
The latest admissions figures for Cinema for the month of September show average weekly admissions were up by 15.4% year on year to 2.38 million. This is the highest figure for September for at least the last five years. The actual admissions figure for the month was 10,215,145.Admissions for the quarter were also up on… Continue reading September Cinema Admissions Up By 15.4%
Cordiant has today announced details of its promised rights issue, which will raise £126.6 million. Shareholders are being offered a one for one rights issue at 60p per share. The proceeds will go towards reducing the Group’s borrowings, which are over £220 million.The company has also announced new banking facilities worth £163 million, which are… Continue reading Cordiant Announces Rights Issue To Raise £127m
Classic FM and Sainsbury’s are launching a joint initiative on Monday 13th November of a range of seven classical CDs. It is the first time that a collection of classical recordings has been specifically created for a multiple retail grocery outlet.Lynne Woolmer, Marketing Director of independent record label ISIS records who developed the idea, said… Continue reading Classic FM/Sainsburys Make Music
NBC and Anheuser-Busch have announced a four-year multi-million dollar sponsorship of a variety of sports and entertainment programming on NBC’s international programmes.The Anheuser-Busch agreement includes airtime in all of NBC’s current international properties, including “The Tonight Show with Jay Leno”, NBC Super Channel’s “Talking Blues”, golf, baseball and other American sports. Anheuser-Busch is the world’s… Continue reading NBC And Anheuser-Busch Sign Major Global Media Agreement
Media Ventures International has taken complete control of Talk Radio UK. Talk Radio UK’s other shareholders have decided to sell out to MVI less than 9 months after the station’s launch.MVI has bought out the 24.5% stakes each held by Emmis Broadcasting and CanWest Global Communications, and the 11.5% held by Hambros, in a deal… Continue reading Media Ventures Buys Out Partners In Talk Radio
The Church Commissioners are to sell £2 million worth of shares in BSkyB because of the launch of Playboy TV, the new channel in which BSkyB has a stake together with Flextech and Playboy.The Church Commission has said it does not wish to benefit from that type of broadcasting. A spokesperson for BSkyB said, “Our… Continue reading Church Sells BSkyB Shares In Playboy Protest
Don Cruickshank, the Director General of Oftel, said last night on BBC Radio 5 that the Labour Party’s plan to get BT to build a national information superhighway would create an unnecessary monopoly.He said he believed in the aim of linking schools to the superhighway, but that schools should have a choice, and should not… Continue reading Oftel Criticises Labour BT Plan
ITV has today revealed the findings of its sponsorship research that have been carried out by Millward Brown. The research was the first ever on-going systematic assessment and evaluation of sponsorship deals within the UK, and was based on 21 UK sponsorship deals beginning in April 1995. The research was compiled using Computer Aided Telephone… Continue reading Evaluation Of TV Sponsorship
