EDS has announced it is to sponsor the Academy of St Martin in the Fields Chamber Ensemble for a series of concerts in art galleries around the UK, in association with Classic FM. The combined sponsorship and airtime package is the first major UK arts sponsorship by EDS.There will be five concerts this autumn, each… Continue reading EDS In Arts Sponsorship
National Economic Research Associates (NERA) has prepared a report for the Department of National Heritage called “Methods of Media Market Measurement”. The study addresses media market measurement issues for television, radio, and press, looking at the definition of ‘control’ of an enterprise, measurement of market share within each medium, and aggregation of market share measures… Continue reading Measure Ownership By Share Of Audience Not Revenue
Of the regional titles that have had their ABC figures released so far, seven of the top ten titles have managed to achieve a year on year percentage increase.D.C Thomson’s Sunday Post once again came out on top with a circulation of 940,349, a loss of 56,115 (-5.63%) on the same period last year. However… Continue reading Regional Newspapers – Latest ABCs
ITV has announced a new soap series for teenagers as part of the 40th anniversary of Children’s ITV this autumn. Called Island, the new series is billed as Britain’s answer to Home and Away.Produced for the network by Channel TV, the series follows 7 young people who leave home to find work on the island… Continue reading ITV Bid To Increase Teenage Viewers
Tony O’Reilly’s Independent Newspapers yesterday announced a 34% rise in pre- tax profits from I£15.15m to I£20.36m in the six months to June 30, boosted by the first full period from the South African acquisitions.The results include a one month trading performance from the 43% stake in Newspaper Publishing, publishers of the Independent. Independent Newspapers’… Continue reading Independent Newspapers Profits Up 34%
Carat Research has analysed the recently released NRS Saturday readership data to quantify the most consistent readers throughout the week. ‘Consistency of readership’ has been measured by quantifying those who read a title during Monday to Friday and also on a Saturday. In the opposite fashion, non- consistent readership was measured.The Sun ranks the highest… Continue reading Sun Has Most Consistent Readership
NBC has announced that it is soon to increase the amount of CNBC business programming on its Astra 1D satellite, as an interim step towards the launch of a full 24-hour ASTRA delivered CNBC Europe business channel early in 1996.The move is scheduled for the end of October, and will extend CNBC’s live US market… Continue reading NBC To Launch 24-Hour European Business Channel
Burger King has announced it is to sponsor both the English and Welsh National football teams. Sponsorship of the England team begins tonight with the friendly against Columbia, and will continue to beyond the UEFA Euro 96 Championships to be held in England next June. The Welsh sponsorship begins with today’s fixture against Moldova.Both sponsorship… Continue reading Burger King Supports English And Welsh Football
East Anglia is to have a new AM radio station from the end of September offering ‘great hits and golden memories’. Amber launches on September 24 as part of the SGR group and will match the transmission areas of FM stations SGR Ipswich, SGR Bury and Broadland.It will play the same service across the 3… Continue reading SGR To Offer Golden Memories
Press articles have revealed that BSkyB is planning seven new channels from next month. These new services are reported to be: EBN Paramount Channel Disney Channel Playboy Channel Sky Sports Gold Sci-Fi History Channel However, BSkyB this morning said these reports are speculation, and refused to give any further comment.
