According to an IPA survey into graduate trainees, the calibre of graduates entering the advertising industry is as good or better than before.The survey, conducted among the 50 UK agencies that regularly take on graduates, revealed that: An oxbridge degree is no longer regarded as essential to get into the business Although a degree itself… Continue reading IPA Survey: Graduate Calibre Better Than Before
The Incorporated Society of British Advertisers has issued a response to the Government’s White Paper; whilst they agree that the Paper recognises many of the challenges and changes facing the BBC, it holds back from proposing any constructive solutions. This is highlighted by ISBA in the funding of UK services, where the Government proposes to… Continue reading BBC White Paper A Missed Opportunity – ISBA
The BBC intends to set up a 24-hour television news service in Britain, John Birt, director general of the BBC has said in an interview with The Guardian. Following the White Paper’s theme that the BBC should become an “international multi-media enterprise”, Birt said that launching a 24-hour television news service was a logical step,… Continue reading BBC Aims To Launch 24 Hour News Service
Out of Newspaper Publishing’s 22 display advertising staff, only 6 have opted to stay under the new Mirror Group contracts. Fifteen of the newspaper’s classified staff are also leaving. Guy Griffiths, the magazine and review manager is to become display manager of the Independent and Independent on Sunday, in place of Simon Jones and Andrew… Continue reading Appointments
In a move expected to cause fierce competition between existing cable operators and regional telephone companies in America, Bell Atlantic has been granted permission to use its telephone network to carry cable television signals into the homes of its customers. Many other applications to carry cable signals have also been filed, and these are now… Continue reading Bell Atlantic Wins Cable TV Rights
Time Warner Interactive and Interpublic have joined forces to create interactive information and entertainment media products. This gives Interpublic’s global agencies, McCann Erickson, Lintas and the Lowe Group access to the multimedia products.
On Monday 18 July the IPA Society is holding the first in a series of talks by representatives of admired agencies from around the world. The first is a talk by Henk Slagman, of Springer Jacoby, one of the most successful agencies in Germany. He will talk about how to get big without getting bad… Continue reading IPA Society Talks
The National Heritage select committee’s report on TV Sports coverage and sponsorship published yesterday calls for viewers to have guaranteed access to national sporting events such as the Wimbledon finals, the FA Cup Final and the Derby. Satellite pay channels should not be allowed to buy them for exclusive access. The committee decided that the… Continue reading Sports Coverage Under Scrutiny
The Independent Television Commission has issued its 1993 Annual Report. The report includes a summary of the performance reviews of all channels, chapters on Communications with the Viewers, Licensing, Programme Regulation, Advertising and Sponsorship, Cable and Local Delivery and the Engineering activities of the ITC.ITC 071 255 3000
At the Outdoor 94 Conference in Sorrento the Henley Centre released its latest research into outdoor. This revealed the significant increase in vehicular traffic over the past ten years, and therefore the increased value advertisers get when using outdoor.The number of licensed cars has increased by 30%; this means 5 million more private cars on… Continue reading Outdoor 94 – The Way Forward, Conference Report
