Qualities The newspaper price war among the quality dailies escalated last month with the Daily Telegraph reducing its weekday price from 48p to 30p from June 23. Despite this cut coming towards the end of the month the effect on the Telegraph’s June ABC figure is apparent, with the newspaper’s circulation rising above 1 million… Continue reading National Press Round-Up – June
Channel 4 plans to end a three-year freeze on its programme budgets, and commit a further £20m over 18 months. The extra spending will be spread across the range, with special emphasis on UK drama and children’s programmes.
The government yesterday was warned not to delay multimedia legislation, by Frank Barlow, managing director of Pearson at a Media Society Lunch in London. Barlow said the UK had a chance to lead the world in the media if the government acted quickly and positively. He wants to see the media treated like any other… Continue reading Pearson Chief Warns On Multimedia Law
News International has signed the first ever multiple programme sponsorship package, in a deal with four top game shows. The package begins with the Sun’s sponsorship of Wheel of Fortune at 8pm on Monday 11 July. The programme will run on Monday nights for the next 23 weeks.Other game shows in the deal are Family… Continue reading News International In Multi-Package Sponsorship Deal
According to Willott Kingston Smith’s latest Marketing Services Monitor, media independents are way ahead of other marketing services sectors as they report the highest level of annual gross income since the survey began in September 1992. All other sectors are still running at lower levels than in September 1992.The operating profit per head being earned… Continue reading Media Buyers Lead Recovery
The IPA has issued a response to the Government’s White Paper on the BBC. The proposal to review the BBC licence fee before 2001 has been welcomed; the IPA had originally responded to the Green Paper by saying that there was a need for a co-ordinated review of the whole of broadcasting at the end… Continue reading IPA Response To BBC White Paper
The national newspaper ABCs for June have now been released and they show that the price cutting strategies appear to be working. Although the price cuts took effect near the end of the month (Telegraph 23/6, Times 24/6) initial results look encouraging for the Telegraph, whose sales rose back above the important 1 million mark,… Continue reading Telegraph Back Over Million Mark
Today launched a new Saturday supplement this week, offering the whole paper for the price of 10p for the day. Today on a Saturday now consists of three sections; the main paper, a 7-day TV-guide and the new magazine.Weekend today is printed on full colour newspaper, tabloid size. Editorially the first issue contains a feature… Continue reading Weekend Today – New Section Review
The ITC’s annual report and accounts published last week showed total terrestrial television revenue at £1,796m, including ITV, C4, SC4 and GMTV. This is an increase of 3.8% on 1992. The full breakdown is as follows: 1993 £m C3 (ITV) 1,400 C4 328 C3 + C4 Total 1,728 S4C 4 GMTV 64 Total 1,796 MediaTel’s… Continue reading ITC TV Revenue 1993
According to the latest Outdoor Rates Forecast from Concord, for Q3 1994, the upturn in advertiser demand for outdoor space is continuing. Two signs of this are; there is a new premium-rated tier of high quality illuminated 96-sheet supersites emerging in the market, and the 48-sheet sector is virtually sold out for the third quarter… Continue reading Outdoor Rates Forecast
