Media Sales & Marketing has brought together 16 independent local radio stations within the Central Television region, thus allowing advertisers to buy radio airtime by TV area. The Central group of stations cover 95% of the region, and offer an average monthly audience of 45% of the total population in the area.Paul Davies, Sales Director… Continue reading MS&M Sells Central ITV Area
The FT is tonight launching FT Business News Service, a news service aimed at ILR stations. The business news service, a joint venture between ABC, Unique and the FT will combine the radio knowledge of ABC, the city and business news desk of the FT, with the marketing side handled by Unique.The new venture will… Continue reading FT Launches Radio News Service With ABC/Unique
Allied Radio has today announced interim results. Pre tax losses were £0.36m, compared to £0.90m last time. The chairman said that the company had invested in two new licences; Country 1035 in London and Fortune in Manchester, as well as an application for a London FM licence, in easy listening format, Easy FM.
The Advertising Association has published a guide to the European Commission Questionnaires on the Green Paper on Commercial Communications. The Green Paper will provide the basis for an agreed policy on all forms of marketing communications. Questionnaires are being sent to all major advertisers, agencies, regulators and consumer organisations.The Advertising Association is co-ordinating distribution of… Continue reading AA Guide To European Commission Questionnaires
The closing time for the bidders for the three FM and AM London ILR licences is 2pm today. So far this morning the Radio Authority has received only 10 applications, although they are expecting the majority between 12 and 1pm today. In total around 50 groups are expected to apply.Richard Branson’s Virgin is among the… Continue reading London Radio Licences – Applications In By Today
WPP, the advertising group which owns JWT, O&M and Millward Brown revealed at its annual meeting that world wide revenues in constant currencies were up 3% in the first five months of 1994.Stronger than average performances were seen in Britain, Asia Pacific and Latin America; however the United States and Canada were below average.Advertising revenues… Continue reading WPP Reports Rise In Venues
The Independent has asked the Office of Fair Trading to intervene in the latest round of newspaper price cutting, as political pressure also mounts. Peter Bottomley MP, vice chairman of the Conservative back-bench Media Committee, together with Robin Cook, Shadow Industry Secretary, and Matthew Taylor, Liberal Democrats’ chairman of campaigns, have all called for the… Continue reading Appeals To OFT Over Newspaper Prices
WPP, the advertising group which includes JWT and O&M is not now to carry out the planned stock market flotation of Millward Brown, Research International and MRB Groups. The flotation was to take place by the end of this month, but advisers have warned against the listing either in the United States or Britain, due… Continue reading WPP Flotation Called Off
Overnight figures for Friday nights’ Ireland v Mexico match showed an average TVR of 27.4 for male audiences, and 24 for ABC1 Men.ITV, 17:30 – 19:29 Ireland v Mexico Ave. TVRs for live audiences Indiv 19 Homes 30.7 Adlts 20.7 ABC1 Adts 18.6 Adts 16-34 18.6 Men 27.4 ABC1 Men 24 Women 14.6 Housewives 17.3… Continue reading Irish Viewing Figures
Lord Hollick, managing director of MAI, the broadcasting and financial services group which owns Meridian, has called for the creation of a new watchdog to be responsible for ITV, BBC and other broadcasters. He said the new watchdog should be responsible for standards, complaints and finances.CROSS MEDIA OWNERSHIP DELAYIt is feared that the cross media… Continue reading Calls For New Media Watchdog
