The women’s market fared worse than the growing male market; of the women’s weeklies, only 4 showed any circulation increase year on year, with the majority falling. Chat fared best, up 6.7% to 480,398. Me suffered the most, down 16.8% to 358,949. The market leader, Take A Break, increased its market share slightly from 17.6%… Continue reading ABC Round-Up
The BBC has launched a £1m advertising campaign to launch Radio Five Live, the news and sports network replacing Radio 5 which launches next week. As well as trailers on BBC1 and BBC2, seven million leaflets will be sent to the prospective audience; people aged 25 and 45 in the C1 and C2 socio- economic… Continue reading £1m Ad Campaign For Radio Five Live
MTV Europe has announced that it is to sponsor a Formula One Grand Prix team. Throughout the 1994 season, the MTV logo will appear on the MTV Simtek Ford team. The cars will be driven by David Brabham and Roland Ratzenberger.The deal is the first time Formula One racing has taken an international TV channel… Continue reading MTV Sponsors Formula One Motor Racing
The ITV spring/summer schedule will only have 30 hours of repeats, claimed Marcus Plantin, ITV Network Director this morning. The new season introduces many new programmes, particularly in the entertainment area. 90% of all peak time viewing will be new, previously unseen programmes. This emphasis follows the heavy criticism which the BBC attracted last summer… Continue reading ITV Spring/Summer Programmes
According to Willott Kingston Smith’s Marketing Services Monitor for February 1994, operating profit per head in agencies has shown the first increase since Monitor started in January 1992. The index has risen 5% and, according to WKS represents the beginning of recovery.However this improvement in efficiency has been achieved despite a further decline in the… Continue reading Recession Over For Agencies?
As the ITC announces the advertisement of the second local delivery licence, it has been announced that future bids for new cable television franchises will be judged not only on the quality of companies’ business plans but also on the amount they are willing to pay for the franchise.The second franchise covers the area of… Continue reading New Cable Franchise Advertised
Commercial radio builds an adult reach of 75% over a four week period according to the new extended reach model for radio listening. The model, funded by both the BBC and Commercial Radio, uses the latest RAJAR data and allows advertisers to estimate weekly reach for up to 13 weeks.The model shows that over four… Continue reading Commercial Radio Builds Four Week Reach Of 75%
James Walker, Associate Director of the Henley Centre, has expanded on comments in Media Week concerning newspaper cover prices. The Henley Centre, which has most of the newspapers as clients, has been advising them that cutting cover prices is false economy, despite all the favourable press the Times and Sun have recently received.James Walker pointed… Continue reading Henley Centre Warning – Increase Cover Prices
The combined TV Revenue for February, based on agency estimates, came in at £134.15m, an increase of 8.3% on the same month last year. The ITV share was £107.25m, with Channel 4 at £26.9m. This is an 80:20 split.The best performance among ITV contractors came from Central again, improving its share consistently; February’s share was… Continue reading TV Revenue Share – February 1994
