Eurodata TV is launching Sports Packages, which will provide information on transmission times and audience details for major sporting events Europewide. The first major event available will be for the Lillehammer Olympic Games. Details of these transmissions will be available from March 31. For further information contact David Graham, David Graham Associates 0823 322 829
The Media Research Group next evening meeting will be held on Tuesday March 29th. Two more papers from the 1993 Amsterdam MRG Conference will be presented; Len Sanderson (Ad Director – Daily Telegraph) – “The decline of the Written Word?” Jonathan Shier (Chief Executive – Airtime Management) “TV In the 90s – a lean, mean,… Continue reading MRG Evening – Media Future?
According to the Mintel Sponsorship Report, consumers have a high level of awareness that television and radio programmes are sponsored, but consumers did not feel that there are too many sponsored items around at the moment. Three quarters of adults asked felt that it was logical for companies to sponsor programmes directly related to the… Continue reading Sponsorship – High Awareness
The Daily Express has launched special Northern Ireland editions of the paper to cover local issues.Don Gray, Circulation and Marketing Director of Express Newspapers, commented, “There is great potential for growth in sales and we feel that now is the time to turn our attention towards expanding our share of the market in Ulster”.The Express… Continue reading Express – Northern Ireland Editions
The ITC has received two applications for the local delivery licence for West Kent, covering Sevenoaks, Tonbridge and Tunbridge Wells. The applicants are: Earlgold Limited (£1,600,210.75p cash bid) Encom Cable TV & Telecommunications Ltd (£1,140,000 cash bid) Provided that the technical plan is acceptable and the ITC believes that the service will be maintained throughout… Continue reading Two Applicants For Cable Licence
Journalists at the Independent yesterday called for a full Monopolies and Mergers Commission investigation into the bid by the Mirror Group Newspapers Consortium. Journalists issued a formal statement to the Department of Trade and Industry, accusing the founders of the Independent of abandoning the paper’s principles.The statement read, “If ever a takeover bid called for… Continue reading Independent Journalists Urge MMC Enquiry
The NRS is undertaking various measures to enable research on sections to be available as soon possible. These are: RSL have been asked to suggest how specific sections such as Business or Finance could be added to the survey without disturbing current readership data. Research Agencies have been invited to tender for qualitative research to… Continue reading NRS Section Readership – Research Underway
The deadline for responses to the Department of Heritage’s review of cross- media ownership was Friday. The Incorporated Society of British Advertisers wrote to the Department calling for increased competition and also some controls in media ownership and media services. The ISBA says this would be preferable to a policy which encourages mergers and limits… Continue reading ISBA Urge Tighter Controls On Media Ownership
Gold, the music magazine launched with an initial print run of 87,000 hits the shops this week. The nostalgic monthly concentrates on the 50s, 60s and 70s; in an editorial letter to readers the editor, David Sandison says, “We are dedicated to bringing back the good times, nothing more or less”.The glossy title has fairly… Continue reading Gold – First Issue Review
