Latest satellite ownership figures issued by GfK estimate 2.2m homes had satellite dishes at the end of April – an increase of 48,000 on the previous month. (BARB figures for the beginning of June make the universe size 2.48m.) Gfk believe dish sales will slow down this autumn , as BSkyB move all its channels… Continue reading GfK Satellite Figures
11 hours and 50 minutes out of a total of 42 hours on the BBC this week will consist of repeats, according to research recently compiled by the Guardian. If films shown previously are added on, it comes to a total of 17 hours – 40% of total viewing hours. At the same time last… Continue reading BBC Schedule Repeats Research
Rupert Murdoch’s top selling tabloid, The Sun, has begun a price war amongst its competitors by announcing a cut of 5p to 20p, the biggest drop ever by a British newspaper. The paper hopes to carry the cut throughout the summer. In retaliation the Daily Mirror has issued a one-day drastic price cut to 10p… Continue reading Sun Starts Price War
The size and importance of media investment has led to an increased focus on the role of media, with advertisers demanding more effective and cost efficient solutions, hence the reasoning behind yesterday’s conference “Media is too important to be left to Media specialists” hosted by the Incorporated Society of British Advertisers (ISBA).Speakers at the conference… Continue reading ISBA Media Conference
The June 1993 BARB average weekly viewing hours and shares are now available on MediaTel.Year on year there is little change in the pattern of viewing for Individuals 4+: 1992 1993 JUNE JUNE hrs:mins %Sh Hrs:Mins %Sh BSkyB 5:12 21.9 5:13 21.6 Tot.Terr 16:16 68.9 16:35 68.8 Tot.Vwg 23:39 100 24:07:00 100 Monthly figures for… Continue reading Satellite Homes Viewing Figures
The Sport confirmed today that it has cut the Saturday edition of the paper due to a fall in sales, making it difficult to justify the existence of a Saturday issue.Circulation manager for the paper, Brian Burberry explains how during the football season sales on Saturday could hold their own, extending above 130,000, but as… Continue reading Sport Falling Sales Means Cuts
MTV has launched its ‘Affiliate Marketing Kit’ for cable operators – providing them with marketing information about the station. It is the first such package available in Europe.The kit contains information about what MTV does, ready made advertisements, logos and a merchandise catalogue. Additionally the channel will provide operators with monthly updates regarding forthcoming programmes… Continue reading MTV – Marketing Support For Cable
The Sport confirmed today that it has cut the Saturday edition of the paper due to a fall in sales, making it difficult to justify the existence of a Saturday issue.Circulation manager for the paper, Brian Burberry explains how during the football season sales on Saturday could hold their own, extending above 130,000, but as… Continue reading Sport Falling Sales Means Cuts
The size and importance of media investment has led to an increased focus on the role of media, with advertisers demanding more effective and cost efficient solutions, hence the reasoning behind yesterday’s conference “Media is too important to be left to Media specialists” hosted by the Incorporated Society of British Advertisers (ISBA).Speakers at the conference… Continue reading ISBA Media Conference
The June 1993 BARB average weekly viewing hours and shares are now available on MediaTel.Year on year there is little change in the pattern of viewing for Individuals 4+: 1992 1993 JUNE JUNE hrs:mins %Sh Hrs:Mins %Sh BSkyB 5:12 21.9 5:13 21.6 Tot.Terr 16:16 68.9 16:35 68.8 Tot.Vwg 23:39 100 24:07:00 100 Monthly figures for… Continue reading Satellite Homes Viewing Figures
