IPC has carried out a survey of equestrian advertisers, which points to Horse & Hound as the best place to advertise, compared with local press and other equestrian titles.In terms of enquiries to advertisements in the magazine, 72% of advertisers claimed over 5 enquiries and 43% more than 10. 81% of those advertising sold their… Continue reading IPC Conducts Horse & Hound Survey
ITV hopes to play down the self-promotion debate this summer, when it launches a massive promotional campaign on its autumn schedule. By attracting more viewers and in turn more advert- isers, the network aims to prove that promos do work, opposing the common suggestion that viewers constantly zap during ad breaks containing promotional material. The… Continue reading £11m ITV Airtime Devoted To Promos
Richard Branson outlined his future plans for Virgin 1215 to the national heritage select committee yesterday, claiming that his engineers have found an FM frequency that would increase Virgin’s audience to over 10 million.The network would take 12 months to set up, claims Virgin’s owner, but the initial construction would enable the station to increase… Continue reading Virgin Engineers Find FM Pathway
Guardian and Observer advertising sales manager, Carolyn McCall, was unavailable for comment today over speculation that the Observer magazine is to undergo a revamp at the end of this month, the first major change since the Guardian take-over in May.Reports suggest that the magazine will undo all the changes made during October’s revamp, including reverting… Continue reading Observer Turnaround Begins
IPC has carried out a survey of equestrian advertisers, which points to Horse & Hound as the best place to advertise, compared with local press and other equestrian titles.In terms of enquiries to advertisements in the magazine, 72% of advertisers claimed over 5 enquiries and 43% more than 10. 81% of those advertising sold their… Continue reading IPC Conducts Horse & Hound Survey
Branson-owned adult rock station, Virgin 1215, has plans to start broad- casting in stereo from August 1, using the Astra satellite- a move that will enable 9 million BSkyB viewers to receive the station on an audio channel.Virgin also plans to change the name of its hourly news service to Sky News, a continuation of… Continue reading Virgin Stereo Link-Up With BSkyB
According to statistics released by Rank Screen Advertising, Steven Spielberg’s Jurassic Park will have to earn over £2.64m in its first weekend (opens July 16) to achieve the biggest grossing opening weekend so far this year. To become the all time top box office hit the movie will have to beat;1. Ghost2. ET3. Robin Hood… Continue reading Spielberg Movie Has To Beat Ghost
An analysis of the public response to the Government’s green paper on the Future of the BBC yielded the following results:Funding/Money 66% believed the BBC should continue to be funded by the license fee. 29% of respondents believed money could be saved through improved efficiency, rather than through a drop in quality or range of… Continue reading Viewers Respond To Green Paper
The ITV Council has temporarily deferred a decision over the future of the News At Ten until it meets with the ITC next week, to examine fully “the differing interpretations of the 1990 Broadcasting Act in relation to the scheduling of the high quality news service to which ITV remains completely committed” (Council statement).
Branson-owned adult rock station, Virgin 1215, has plans to start broad- casting in stereo from August 1, using the Astra satellite- a move that will enable 9 million BSkyB viewers to receive the station on an audio channel.Virgin also plans to change the name of its hourly news service to Sky News, a continuation of… Continue reading Virgin Stereo Link-Up With BSkyB
