London ITV company, Carlton Television, has set up a unique deal with the London Motor show, to run a series of advertorials in the form of news reports to appear in every ad break during the News At Ten. It has been stipulated, however, that each segment will be required to carry the word ‘advertisement’… Continue reading Carlton & Motor Show Advertorial
The BBC held a programme strategy meeting yesterday, with suggestions that the Corporation should now concentrate on attracting audiences not currently served – particularly C and D social groups. Meanwhile, Mark Tully, India correspondent with the BBC, slated director general John Birt yesterday claiming that he has ruined everything the Corporation stood for, placing money… Continue reading BBC Reviews Strategy & Criticism
Based on the Channel 4 programme of the same name, Transworld Sport magazine is due for release on September 18, published by the International Publishing Group and available quarterly.Publisher of the title, Richard Davis, pointed out to MediaTel this week that although the initial print run is estimated at between 80-100,000 copies, it is hoped… Continue reading Transworld Sport Enters Market
BBC2’s coverage of the men’s singles final at Wimbledon makes it into the top thirty BARB programme rankings for week ending 4th July. Ranking the top thirty according to one showing only the final scrapes in at number 29 with 7.56m viewers.Compared to last year however, the BBC2 tennis event of the year shows a… Continue reading Wimbledon Scores For BBC2
Launched yesterday ‘Identity TV’ is billed as Britain’s first black entertainment channel. Backed by US giant Black Entertainment TV, the channel will deliver a mixture of drama, soap, comedy and music to Afro-Caribbean households in London.
Sky One has this week launched its new autumn schedule at an estimated cost of £15m. Building on a monthly share of audience that has increased steadily since January the channel hopes the new schedule will boost its daytime female audience, as well as maintain its high male and children bias. Programmes include: Queen (mini),… Continue reading Sky One Launches New Schedule
Sky One has this week launched its new autumn schedule at an estimated cost of £15m. Building on a monthly share of audience that has increased steadily since January the channel hopes the new schedule will boost its daytime female audience, as well as maintain its high male and children bias. Programmes include: Queen (mini),… Continue reading Sky One Launches New Schedule
The BBC held a programme strategy meeting yesterday, with suggestions that the Corporation should now concentrate on attracting audiences not currently served – particularly C and D social groups. Meanwhile, Mark Tully, India correspondent with the BBC, slated director general John Birt yesterday claiming that he has ruined everything the Corporation stood for, placing money… Continue reading BBC Reviews Strategy & Criticism
A survey conducted by Taylor Nelson Research claims that 25% of audiences watch News At Ten out of habit, 48% are regular viewers and 43% believe it commands authority.
A survey conducted by Taylor Nelson Research claims that 25% of audiences watch News At Ten out of habit, 48% are regular viewers and 43% believe it commands authority.
