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Sony has signed a deal with Kiss FM to sponsor the Paul Anderson Original Mix Show. The contract is worth £250,000 and is due to begin this week.

In a comment to MediaTel this morning Frank Harrison of Zenith Media said he believes ITV and Channel 4 programme promotions are hi-jacking prime advertising airtime, with ad breaks being sandwiched between promotions.Speaking about a recent study by Zenith into the subject, Harrison believes the ITC’s limited knowledge and lack of regulation on curbing promotion… Continue reading ITV & C4 Promos Criticised

City analysts, James Capel, have forecast pre-tax profits for all ITV companies within the network for the year 1993/94. The results of the report can be seen below: 1993/94 PRE-TAX PROFIT FORECASTS Anglia £ 2.5m Carlton TV £ 3.5m Central £45.0m Grampian £ 3.5m Granada TV £36.0m HTV £ 1.0m loss LWT £32.0m Meridian £… Continue reading Capel Forecasts TV Profits

Sony has signed a deal with Kiss FM to sponsor the Paul Anderson Original Mix Show. The contract is worth £250,000 and is due to begin this week.

Independent Radio Sales has attracted a number of potential bidders, the outcome of which will be known within the next three weeks. Amongst the interested parties are a consortium backed by an American radio sales house, KATS and another backed by David Reich formerly of Carat.

City analysts, James Capel, have forecast pre-tax profits for all ITV companies within the network for the year 1993/94. The results of the report can be seen below: 1993/94 PRE-TAX PROFIT FORECASTS Anglia £ 2.5m Carlton TV £ 3.5m Central £45.0m Grampian £ 3.5m Granada TV £36.0m HTV £ 1.0m loss LWT £32.0m Meridian £… Continue reading Capel Forecasts TV Profits

FCO is considering a merger with its sister agency, EURO RSCG, following the announcement that it is to make 10 of its staff redundant. The decision has to be faced because of a recent fall in accounts, the main loss being a £2.5m Panasonic billing, which has been moved to McCann-Erickson.

Central Television’s pre-tax profits for the year ending December 31 1992 are as follows:Pre-tax profit: £41.06m (£42.45m)Earnings per share: 94.4p (56.1p)Turnover: £333.19m (£306.65m).

Following ITV’s recent decision to revamp Children’s ITV it has now been announced that children’s programmes will be included in sponsorship packages, with Saturday morning show Gimme 5 being the first up for grabs. What’s Up Doc, due to take over from Gimme 5 in August will also be available for sponsorship.

Brewing company, Courage Ltd, has renewed its backing of the Rugby Union Club championship in a deal worth £7m.