Whilst almost 90% of the UK consumes some form of media between 06:30 and 09:00, 48% of adults agree with the statement;”I only have the radio or TV on in the background as I’m far too busy to concentrate on them”. This is according to research carried out by media independent KLMB through NOP.The survey,… Continue reading Broadcast Breakfast Ads Missed In Chaos?
..The chairman of FCO, Andrew Rutherford, has resigned following the announcement that the company looks set to merge with Euro RSCG….John Ayling is to handle implementational planning and media buying for Alliance Advertising in a deal worth £5.17m. Strategic planning will still be dealt with by Alliance…. Andrew Brown, formerly of J Walter Thomson, has… Continue reading Industry News…
Best magazine is to introduce editorial changes next month which will involve the merging of departments within the title, such as fashion and beauty. The changes have been initiated by new editor, Sue James, who moved to Best in January.Linda Hewitt has been promoted from senior sales executive to advertising manager for the title.The ABC… Continue reading Best To Get Better
Sony has signed a deal with Kiss FM to sponsor the Paul Anderson Original Mix Show. The contract is worth £250,000 and is due to begin this week.
In a comment to MediaTel this morning Frank Harrison of Zenith Media said he believes ITV and Channel 4 programme promotions are hi-jacking prime advertising airtime, with ad breaks being sandwiched between promotions.Speaking about a recent study by Zenith into the subject, Harrison believes the ITC’s limited knowledge and lack of regulation on curbing promotion… Continue reading ITV & C4 Promos Criticised
City analysts, James Capel, have forecast pre-tax profits for all ITV companies within the network for the year 1993/94. The results of the report can be seen below: 1993/94 PRE-TAX PROFIT FORECASTS Anglia £ 2.5m Carlton TV £ 3.5m Central £45.0m Grampian £ 3.5m Granada TV £36.0m HTV £ 1.0m loss LWT £32.0m Meridian £… Continue reading Capel Forecasts TV Profits
Jim Cavanagh has been appointed as deputy sales director at Carlton Television. Jeremy Hallsworth will take over as sales controller.
Shares in Thames Television were suspended yesterday, following revelations that the Pearson Group is interested in taking over the production company (Newsline 30/3).As well as announcing the proposed takeover, Thames is now expected to reveal that it is making a write-down on the value of its US subsidiary, Reeves Entertainment, clearing the way for future… Continue reading Thames Shares Suspended
Brewing company, Courage Ltd, has renewed its backing of the Rugby Union Club championship in a deal worth £7m.
Following ITV’s recent decision to revamp Children’s ITV it has now been announced that children’s programmes will be included in sponsorship packages, with Saturday morning show Gimme 5 being the first up for grabs. What’s Up Doc, due to take over from Gimme 5 in August will also be available for sponsorship.
