LBC has introduced a new advertising initiative called Q Fax which allows listeners to obtain more information on a product or service via a fax machine. Advertisers using the service will give out a fax number at the end of their ads, listeners will then dial the number on their own fax machines to receive… Continue reading LBC Ads Supported By Fax Service
As reported on MediaTel in September Express Newspapers has finally settled a £500,000 sponsorship deal with Noel’s Garden Party, an extension of the highly successful BBC TV series, Noel’s House Party. The Party will be made up of two live racing events at Doncaster and two at Haydock Park, both of which will take place… Continue reading Express Deal Struck With Noel’s Party
The BBC confirmed to MediaTel today that Sue Stoessl is to take over as head of broadcasting research at the Corporation, to replace former head, Peter Meneer. Her post will officially begin in the summer but a definite date has yet to be announced. Stoessl is currently director general of the Market Research Society.BBC RESEARCH:… Continue reading Stoessl To Replace Meneer At BBC
LBC has introduced a new advertising initiative called Q Fax which allows listeners to obtain more information on a product or service via a fax machine. Advertisers using the service will give out a fax number at the end of their ads, listeners will then dial the number on their own fax machines to receive… Continue reading LBC Ads Supported By Fax Service
TV adspend will grow by only 2% per year over the next five years according to new research by the Henley Centre.Key conclusions of the research are: Over 40% of advertisers believe they can cut adspend by over 4% without adversely affecting sales. 30% believe they will be spending more in TV in 1997 than… Continue reading Fall In TV Adspend Predicted
Broadcasting union, Bectu, is predicting that a further 6,000 jobs will be lost at the BBC due to recently adopted programming policies initiated by director general, John Birt.
Sky Sports is to broadcast live coverage of a new snooker tournament to start on Monday April 5th. As the last major ranking tournament before the World Championships the Sky Sports International Open will have 32 top players in competition for the £150,000 prize fund.Following the recent appointment of David Elstein as Head of Programming… Continue reading Programme Additions At Sky
Saatchi & Saatchi has recorded a pre- tax loss of £595.1m (loss £47.2m) for the year ending 30 December 1992. Trading profit stands at £34.2m (£20.5m) and operating loss at £564m (£20.5m). Earnings per share have fallen to 0.2p from 15.4p in 1991. As predicted, the writedown of goodwill for the group was £600m (Newsline… Continue reading Saatchi Profits
Saatchi & Saatchi has recorded a pre- tax loss of £595.1m (loss £47.2m) for the year ending 30 December 1992. Trading profit stands at £34.2m (£20.5m) and operating loss at £564m (£20.5m). Earnings per share have fallen to 0.2p from 15.4p in 1991. As predicted, the writedown of goodwill for the group was £600m (Newsline… Continue reading Saatchi Profits
The market research society is running a seminar on March 29 entitled “The Effectiveness of TV advertising in the next decade” which will include discussions on a number of key issues including forecasting the future of TV advertising, changing the creative approach to commercials, and questioning whether multi-media will be the answer as audience levels… Continue reading MRS Training – TV Effectiveness
