TV adspend will grow by only 2% per year over the next five years according to new research by the Henley Centre.Key conclusions of the research are: Over 40% of advertisers believe they can cut adspend by over 4% without adversely affecting sales. 30% believe they will be spending more in TV in 1997 than… Continue reading Fall In TV Adspend Predicted
President of Heinz, Tony O’Reilly, is again rumoured to be interested in buying into the British newspaper industry with the first proposed acquistion being Reed Regional Newspapers. O’Reilly made a failed bid for Mirror Group Newspapers at the end of last year and so is now attempting to etch out a new path into UK… Continue reading Irish Tycoon To Buy Into UK Press
Comedy and drama feature strongly in BBC’s spring/summer schedule, issued yesterday, with new arrivals such as Every Silver Lining, a comedy starring Frances De La Tour and Andrew Sachs about husband and wife cafe owners, six comic Strip films, a new series of The Full Wax and Have I Got News For You and regulars… Continue reading Yentob Issues BBC Spring Schedule
Saatchi & Saatchi has recorded a pre- tax loss of £595.1m (loss £47.2m) for the year ending 30 December 1992. Trading profit stands at £34.2m (£20.5m) and operating loss at £564m (£20.5m). Earnings per share have fallen to 0.2p from 15.4p in 1991. As predicted, the writedown of goodwill for the group was £600m (Newsline… Continue reading Saatchi Profits
Saatchi & Saatchi has recorded a pre- tax loss of £595.1m (loss £47.2m) for the year ending 30 December 1992. Trading profit stands at £34.2m (£20.5m) and operating loss at £564m (£20.5m). Earnings per share have fallen to 0.2p from 15.4p in 1991. As predicted, the writedown of goodwill for the group was £600m (Newsline… Continue reading Saatchi Profits
The market research society is running a seminar on March 29 entitled “The Effectiveness of TV advertising in the next decade” which will include discussions on a number of key issues including forecasting the future of TV advertising, changing the creative approach to commercials, and questioning whether multi-media will be the answer as audience levels… Continue reading MRS Training – TV Effectiveness
Sky Sports is to broadcast live coverage of a new snooker tournament to start on Monday April 5th. As the last major ranking tournament before the World Championships the Sky Sports International Open will have 32 top players in competition for the £150,000 prize fund.Following the recent appointment of David Elstein as Head of Programming… Continue reading Programme Additions At Sky
Broadcasting union, Bectu, is predicting that a further 6,000 jobs will be lost at the BBC due to recently adopted programming policies initiated by director general, John Birt.
The market research society is running a seminar on March 29 entitled “The Effectiveness of TV advertising in the next decade” which will include discussions on a number of key issues including forecasting the future of TV advertising, changing the creative approach to commercials, and questioning whether multi-media will be the answer as audience levels… Continue reading MRS Training – TV Effectiveness
Broadcasting union, Bectu, is predicting that a further 6,000 jobs will be lost at the BBC due to recently adopted programming policies initiated by director general, John Birt.
