The Prime Minister, John Major, is planning to sue the left-wing magazine, the New Statesman and Society following the printing of an article accusing him of having an affair. Mr Major also plans to issue a writ against Scally- wag, a satirical magazine similar to Private Eye. The PM intends to pay his own legal… Continue reading Major To Sue New Statesman
International Family Entertainment’s takeover of TVS has finally been agreed this week, after months of wrangling and negotiating with preference share- holders. The US company is now planning to launch the Family Channel in the UK, to begin in September, with a format similar to that used in the States. It will transmit on Astra… Continue reading IFE Settles TVS Deal
BSkyB is launching a new bi-monthly magazine for subscribers next week called Plus, in the hope that it will educate viewers in matters such as the upgrading of systems and also promote audience loyalty.The magazine will not carry advertising initially but it is likely that it will be included towards the end of the year.… Continue reading BSkyB Launches Plus Mag
The ITV detective drama series Poirot is being sponsored his year by AEG, the network’s first deal with a domestic appliances manufacturer. The contract is valued at £500,000 and consists of 15-second opening and 10- second closing credits.
More O’Ferrall Supersites is launching an above-the-line advertising campaign this week, starting with full colour inserts in the trade press. It is the first campaign of its kind that the outdoor company has initiated for over three years.The ‘Big Idea’ theme is designed to challenge agencies and advertisers to be brave with outdoor by stressing… Continue reading More O’Ferrall Launches Campaign
MTV Europe plans to launch a major consumer advertising cinema campaign on Friday, in conjunction with the first showing of Dracula. The satellite music station chose the movie deliberately as it is ‘inherently appealing to the youthful audience’ at which MTV’s advertisement is aimed.MTV plans to screen the campaign with other appropriate films during the… Continue reading MTV To Co-Star With Dracula
Nick Milligan is taking over as sales director of archive satellite channel, UK Gold. Milligan was formerly sales controller with Thames Television.
Australian beer company, Fosters, has just set up a deal to sponsor Sky Sport’s coverage of the England cricket team in India. The tour will run until 4th March.
The price of the Daily Telegraph is to rise from 45p to 48p from Monday 1st February. The Saturday edition of the paper will not change, staying at 60p.
Over three months before it is due to go on the air Virgin Radio is already securing deals with national advertisers, some of whom will make their radio debuts on April 30 when the station begins transmission.Carling Black Label was first to book airtime, with McDonalds and Express Newspapers also keen to advertise over the… Continue reading Virgin Pulls In Clients
