According to a report in today’s Evening Standard the recently relaunched listings magazine, City Limits, is suffering from a fall in advertising revenue which could lead to its closure.The magazine was failing badly in the circulation stakes last year when it was bought out by Terry Hornett, who believed that a change of image would… Continue reading City Limits In Danger Of Closure
After 10 years of business, Heineken is to withdraw its sponsorship of British ice hockey, believing that its marketing objectives have changed since the deal began in 1983. The Ice Hockey Association is already actively seeking a new sponsor for all activities.
The Radio Advertising Bureau believes that it could be more effective if it was given more financial backing from the independent radio stations. Any additional contributions would be used in marketing schemes to increase the level of awareness for radio advertising.RAB: 071 383 3288
Midland Bank looks set to sponsor the £1,000 CashCall on Atlantic 252 to promote its Live Cash account.
Following the demise of Crown Communications last month, David Haynes has left the company to take up the position of chief executive with LBC. The licence for the station is due to be re-advertised in April but in the meantime has been taken over by the Porter family and chaired by Dame Shirley Porter (Newsline… Continue reading Haynes Joins LBC
Following the demise of Crown Communications last month, David Haynes has left the company to take up the position of chief executive with LBC. The licence for the station is due to be re-advertised in April but in the meantime has been taken over by the Porter family and chaired by Dame Shirley Porter (Newsline… Continue reading Haynes Joins LBC
Visa has signed a deal with the International Olympic Committee to use the Olympic heading in its marketing until the 1996 Games. The announcement follows both Kodak and Coca-Cola signing up in similar contracts.
The Sun’s decision to print an official front – page apology to the Queen yesterday paid off, as she has decided to drop the libel case against the tabloid.The newspaper offered to give £200,000 to charity so that the case could be settled out of court and the deal was accepted. According to the Palace… Continue reading Queen Calls Off Sun Libel Case
QualitiesThe 6-monthly ABCs for August to January ’93 show that all the quality Sundays, with the exception of the Observer, have begun 1993 positively. The Independent on Sunday was particularly noticeable with a year-on- year increase of 8.3% to 407,346. The Sunday Times and Sunday Telegraph achieved increases of 2% and 3.2% respectively.The results for… Continue reading National Press Round-Up – January
The Periodical Press Association issued a warning to publishers this morning that over 4,000 jobs could be lost within the magazine industry if the Government pushes ahead with its intention to add 17.5% VAT to all magazines and newspapers.Speaking at a press conference Neil McRae, chairman of the PPA, introduced a report issued by the… Continue reading 20% Magazine Jobs At Risk Says PPA
