“You won’t hear Freddy and the Dreamers but you will hear Neil Young. Virgin Radio is a station for people who grew up knowing the difference between good music and the rest and who still listen to it today”. This is how Richard Branson described his soon-to-be-launched Virgin Radio, which revealed itself to the press… Continue reading Virgin Promises ‘Much More Music’
The Periodical Publishers Association will this month publish what it believes to be the correct way to produce an ‘advertorial’ to ensure that magazine readers are aware that what they are looking at is an ad, not a feature.Firstly the PPA will suggest that the word ‘advertorial’ be replaced with ‘promotion’ or ‘advertisement’ to make… Continue reading Advertorial Guidelines From PPA
“Recession continues to hit industry advertising revenues” says Sir Derek Palmer, chairman of Yorkshire-Tyne Tees Television after the announcement of the channel’s profits yesterday. Although an increase of 23% from £13.1m to £16.1m was revealed it is likely that newly merged YTTTV will see yet another spate of redundancies this year following the loss of… Continue reading YTTTV Profits Increase
The British Athletics Young Athletes League has signed a two year sponsorship deal with McDonalds worth £2m. This will be the first time that the US fast food chain has been involved in a sponsorship contract of this kind in the UK as it will include televised event sponsorship on both ITV and Channel 4.
“You won’t hear Freddy and the Dreamers but you will hear Neil Young. Virgin Radio is a station for people who grew up knowing the difference between good music and the rest and who still listen to it today”. This is how Richard Branson described his soon-to-be-launched Virgin Radio, which revealed itself to the press… Continue reading Virgin Promises ‘Much More Music’
The independent production company which gives us the successful comedy Birds of A Feather, SelecTV, has announced a rise in pre-tax profits for the year ending September 30 from £178,000 to £287,000. Earnings per share for that period came out at 0.19p compared to 0.15p in 1992.
The Periodical Publishers Association will this month publish what it believes to be the correct way to produce an ‘advertorial’ to ensure that magazine readers are aware that what they are looking at is an ad, not a feature.Firstly the PPA will suggest that the word ‘advertorial’ be replaced with ‘promotion’ or ‘advertisement’ to make… Continue reading Advertorial Guidelines From PPA
“Recession continues to hit industry advertising revenues” says Sir Derek Palmer, chairman of Yorkshire-Tyne Tees Television after the announcement of the channel’s profits yesterday. Although an increase of 23% from £13.1m to £16.1m was revealed it is likely that newly merged YTTTV will see yet another spate of redundancies this year following the loss of… Continue reading YTTTV Profits Increase
The independent production company which gives us the successful comedy Birds of A Feather, SelecTV, has announced a rise in pre-tax profits for the year ending September 30 from £178,000 to £287,000. Earnings per share for that period came out at 0.19p compared to 0.15p in 1992.
The British Athletics Young Athletes League has signed a two year sponsorship deal with McDonalds worth £2m. This will be the first time that the US fast food chain has been involved in a sponsorship contract of this kind in the UK as it will include televised event sponsorship on both ITV and Channel 4.
