Early estimates indicate that several Sunday papers gained sales this week following the closure of the Sunday Correspondent. The Mail on Sunday appears to have benefited most with an increase of 26,000, the Independent on Sunday gained 15,000, the Sunday Express 6,000 and the Observer 2,000. The Times and Telegraph remained unaffected. Loredana Roberts, former… Continue reading Papers Gain From Correspondent Closure
Mike Richardson, former Guinness media co-ordinator,has set up his own company called The Poacher Turned Gamekeeper. It will check that clients are getting the best deals from their existing advertising and ultimately seek out the most competitive buying point for its collective clients.
The ITVA is proposing a single network price for advertisers new to network TV,in an effort to draw in new business The ITVA’s Kate Hampton commented: “If the advertiser is prepared to run the campaign, we’ll give them the terms, offer help with production costs..and make sure the research is done properly.”
Medical agency Unipharma, with offices throughout Europe, is setting up an agency in London using staff from the recently bankrupt Porton Advertising.
The ITC (071 584 7011) is expecting a total annual licence fee income from TV contractors in 1993 of around £20m, at 1991 prices, it announced today. Under the terms of the Broadcasting Act, the ITC is empowered to charge fees to cover its costs in licencing and regulating television services. To this end two… Continue reading ITC Licence Fees
DMB&B and Yellowhammer’s media resource, Media Issues, is centralising most of its poster buying through Portland advertising.
Super Channel (071 418 9418) is planning the launch of three new thematic channels for sport, films and news. A film channel is imminent following the £30m purchase of MGM/UA programming . Super Channel is continuing talks with MGM for a 40% stake in the station.
Paling Ellis KPR, the healthcare agency, has appointed its first media director – Sue Wrigley.
More money is to be put into Saatchi’s regional agency network with a plan approved by chief executive Robert Louis Dreyfus. The regional agencies will be called the Hall Harrison Cowley Group from January and the group managing director Nick Bacon claims the extra investment will be in staff.
Media director at BMP DDB Needham, Nigel Sharrocks, has been appointed executive media director of the Grey Group and deputy managing director of Grey Advertising from the new year. BMP have appointed Paul Taylor and Derek Morris as joint media directors in the wake of Sharrocks’departure; the former is TV buying director and the latter… Continue reading Sharrocks To Grey
