More Uk articles

Ford of Europe has signed a sponsorship deal for Eurosport’s Ski Report. The Ford Ski Report is now entering its fifth year.

ITV is expected to launch its long awaited marketing initiative next spring, and the ITV companies are now examining methods of researching and monitoring network promotions. As part of the new initiative, the ITVA will be targeting advertisers with case histories of successful TV campaigns. Fourteen marketing subjects will be highlighted through a series of… Continue reading ITV Marketing Push

Lloyds Bank is to be the overall sponsor of BBC’s Young Musician of the Year competition. Lloyds only got credited on the Master Class series this year, but from 1991 Lloyds will be widely recognised as the sponsor of the whole competition. The BBC maintains that no sponsorship money will go towards production costs.

Ulster Television (071 486 5211) has decided to drop AGB’s Television Consumer Audit in favour of a new up- graded system devised by Nielsen. Ulster is to inject £500,000 into the Nielsen Homescan panel, which it hopes will provide an accurate assessment of the use of consumer products in Ulster viewers’ homes.

Rumours of heavy redundancies at Saatchi and Saatchi have been denied by the company. It was thought that cuts would come to appease the City in advance of this afternoon’s results announcement.

The international publishing company, the Quatro Group, is to close its magazine publishing section. The Group has been hit by the advertising slump and has put its four British and three Australian titles up for sale. The British magazines are Computer Business Week, Communications Engineering International, Construction Industry International and International Mining. If no buyers… Continue reading Quatro Magazines Up For Sale

TVMM (071 486 4311) has issued a new rate card for HTV, effective from 1 January 1991. The ITV rate card has increases of 18% for top peak fixed rates and falls of 21% and 6% for early and late peak fixed rates respectively. ITV Peaktime Support Spots and Guaranteed Homes Rating Packages have been… Continue reading New HTV Rate Card

TVMM (071 486 4311) has issued a new rate card for Grampian Television, with effect from 1 January 1991. The spot rate structure for both ITV and Channel 4 has been simplified, with rate levels being reduced and time segments for ITV being cut from 6 to 3. Peak time for ITV is no longer… Continue reading New Grampian Rate Card

Allied-Lyons has centralised all of its TV, press and radio buying, worth £45m, through Zenith Media. The move creates one of the UK’s largest centralised media buying accounts and comes in the same week that Saatchis is expected to announce a net loss in profits when preliminary results are released tomorrow. Allied-Lyons is also centralising… Continue reading Allied-Lyons Centralises Media

The Irish Times has announced a profit of £IR3.6m for its trading year 1989. The increase is mainly attributed to a large increase in property and appointment advertising.Hot Press, Ireland’s long established music publication with a circulation of 19,000, has appointed Newspaper Representations (071-831 8864) to handle UK advertising sales.Nni Advertising PrizeThe National Newspapers of… Continue reading Irish Times Profits