A new quarterly computer title ‘PC Engineering’ is to be launched by Reed Business Publishing (081-661 3500) on October 31. The 36-page A4 size free magazine will be aimed at engineers who use PCs in the workplace. PC Engineering will have a controlled circulation taken from Reed’s existing titles Electronics World & Wireless World and… Continue reading PC Engineering Launch
Reed Business Publishing(081-661 3500) is closing the fortnightly title Take-Home Drinks after the October 18 issue. The magazine was launched in February 1989 with a controlled circulation of 30,000 but failed to establish itself in the dr
Mellow 1557 finally went on air this week after Invicta Sound provided a rescue package for the Essex based station.
Squires Robertson Gill have opened a new office in Cardiff; the first media independent to operate in South Wales. Speaking to MediaTel today Managing Director of SRG London Mike Gill said: “The main reason for opening the office was to take advantage of the available media talent in the area.”The office is run by Peter… Continue reading SRG Open Cardiff Office
Kiss FM has released its first audience research data based on a survey conducted by Audience Selection to JICRAR specifications. The telephone survey, involving 1000 people aged 10+, found that the station has a weekly audience of 0.75m and that 60% of this audience are aged 15-24. Weekly Reach By Age Group: 15-34 – 17%… Continue reading Kiss FM Research
The ABC is to introduce the new ABC business and professional press profile certificate next year, replacing the Media Data Form. (Newsline 23/2)
The ITV contractors are seeking a relaxation of the rules on the amount of ad breaks allowed, in an attempt to alleviate growing costs and the current slump in the ad market. ITVA chairman Richard Dunn announced yesterday that the IBA is being approached with a view to extending the commercial breaks in and around… Continue reading ITV Contractors Seek More Ad Time
Channel 5 could attract around £40m in ad revenue in 1994 (when it launches), increasing to £325m by 2003 (at constant 1989 prices) according to the results of the IPA’s study into the financial viability of Channel 5. If Channel 5 does achieve these targets these figures would represent an estimated 2% share of total… Continue reading IPA Report On Channel 5
Former Allen Brady and Marsh media planning director Bob Nowak has been appointed commercial director of sales and marketing at AGB (081 997 8484).
The House of Lords last night defeated an attempt to impose stricter controls on cross-ownership of satellite TV and newspapers. The main stumbling block proved to be the fact that the rules would not extend to non-domestic services such as Rupert Murdoch’s Sky Television.
