The Shadow Radio Authority (071 584 7011) will next week issue a revised draft sponsorship code. The new code is expected to relax some of the old restrictions, such as the watershed on alcohol sponsorship, although alcohol-related companies will not be allowed to sponsor programmes targeted at children.
Chiltern Radio looks set to buy Severn Sound and Three Counties Radio in a deal worth £1.3m. The takeover is subject to IBA and shareholder approval and would increase Chiltern’s hold on the West Country, where it already has a stake in FTP.
The Court of Appeal yesterday granted TSW’s application to seek judicial review of the ITC’s decision, reversing a ruling in the High Court.This decision raises the likelihood of legal action by other losers.TVNI (bidder for the Northern Ireland franchise licence), TVNI, is expected today to seek judicial review of the ITC’s decision.
Girl About Town Publishing is to launch a new title Man About Town on January 14. The free 48-page weekly magazine will take the same format as Girl About Town but will include business, finance and sports pages. Man About Town will launch with a print run of 75,000 and will be distributed at tube… Continue reading Man About Town Launch
Sunday Correspondent ad director, Rupert Miles, is to join Hatchette as publisher of the magazine Elle.
The government has dropped the controversial “contiguity rule” which would have prevented dual ownership of adjacent TV franchise areas, and has re-defined as large all areas except TSW, Border, Grampian, Ulster, Channel and Tyne Tees. Licence holders can now own up to one large and one small franchise plus 20% of a third licence and… Continue reading Government Rethink On TV Licences
Hamfield Publications have appointed WCRS (071-242 2800) to handle the £4m launch of TV Plus.
Granada Television (071 734 8080) has issued a new rate card, effective from 1 January 1991. There are very few changes on the new rate card, with all rates remaining the same. Cancellation penalties have been increased and Annual Volume Discounts have been introduced: Volume Discount: Discount £4,500,000 2.5% £7,300,000 5.0% £10,000,000 7.5% £13,500,000 10.0%
Media Audits (071 734 4080) has developed a PC software package aimed at making TV planning easier. The CODA package looks at an allocation of spots broken down into time or channel segments. The system then trawls through the BARB panel to find individuals who match the target audiences’ characteristics. CODA then simulates individual’s viewing… Continue reading CODA TV Planning System
