More Uncategorised articles

The dispute between rival broadcast giants Virgin Media and BSkyB has taken yet another turn, with Sky claiming that it does want its channels to be available to Virgin Media customers.Earlier today, Virgin Media released a statement insisting that Sky was about to pull its basic package of channels from the newly launched quadruple-play operation… Continue reading Branson Vs Murdoch: Round Five

Chrysalis Radio’s Heart 106.2 FM is to launch a campaign for its sister-station, LBC97.3 FM, marking the first ever cross-promotion of stations within the Chrysalis Group.On 26 February 2007, Chrysalis will launch its cross-promotional strategy with a campaign for LBC 97.3 FM on Heart 106.2, supported by press and viral.The creative for the radio campaign… Continue reading Chrysalis Radio Launches First Ever Cross-Station Promotion

Digital Outdoor revenues closed in on £10 million in the final quarter of last year, with total revenues reaching a record £257 million, according to the Outdoor Advertising Association.The total was up by more than 7% year on year for the quarter, attributed mainly to an increase in spending by entertainment and retail clients.In the… Continue reading Outdoor Records Record Revenues

Communications regulator Ofcom has said that it is appropriate and necessary to adopt restrictions intended to significantly reduce the exposure of children under 16 to HFSS advertising.The watchdog has now completed its review of the long-running debate on the television advertising of junk food to kids, and will now begin to phase in the scheduling… Continue reading Ofcom To Phase In HFSS Restrictions

The BBC Trust has put off making a decision on whether to allow adverts on the BBC’s international website until later this Spring.In a statement, the Trust said: “For the BBC to meet its purpose internationally, it must invest more online. It cannot use the licence fee for this purpose.“One option is to carry advertising… Continue reading BBC Trust Defers Online Ad Decision

Five has replaced Nick Thorogood, controller of its digital channels Five Life and Five US, with Hannah Barnes, currently managing editor of Sky One, Two and three.In his role as director of programming, Barnes will oversee Five’s digital channels, Five Life and Five US, which were both launched last October (see Five To Launch Two… Continue reading Five Digital Controller Replaced

Life On Mars remained strong against the brawling scenes of the Champion’s League, luring almost 5.5 million adults to BBC One once again, compared to the football’s average of 4.6 million.The 1970s time-glitch crime drama gave the channel a 24.2% viewing share, up slightly from its series two debut last week (see Life On Mars… Continue reading Life On Mars Battles Champion’s League Brawl

The World Association of Newspapers (WAN) has launched a new initiative aimed at developing a new measurement standard for newspaper readership across print and digital.It has set up a Media Measurement Integration Task Force to explore the possibility of creating a global standard for combined print and digital measurements.The task force’s first project will be… Continue reading WAN To Develop Measurement Standard For Digital And Print Newspapers

The Committee for Advertising Practice (CAP) is near to agreeing a plan which could see all food and drink advertising, except ads for fruit and vegetables, banned from non-broadcast media.The plan was raised at yesterday’s Department of Health food and drink advertising and promotion forum and, according to a report in the Guardian, it goes… Continue reading CAP Puts Forward Radical Plan For Food Ads

This week sees the start of Friday Night Lights on ITV4, the latest in a somewhat dwindling line of US television imports.Just as it’s getting harder for UK heavyweight channels BBC One and ITV1 to come up with fresh, new, audience-grabbing programmes, it’s even tougher in the harsh world of US network TV.For the current… Continue reading US Imports – The Hits & Misses